Last Monday morning as I arrived at my office what to my wondering eyes should appear but a brand new, sleek publication whose banner headline proclaimed its name: Fort Worth Business.
As I picked up the foundling and read what the editor had to say about it, I was reminded of what John F. Kennedy said on July 15, 1960, in accepting the Democratic nomination for president:
“The New Frontier of which I speak is not a set of promises – it is a set of challenges. It sums up not what I intend to offer the American people, but what I intend to ask of them.”
Unlike Kennedy, the aforementioned editor proceeded to tell me what he intended to give the readers in this new Fort Worth Business that, like Triple Crown winner American Pharoah – his tail shortened after being bitten off by an equine barn mate when he was a youngster – will not be Fort Worth Business Press, just Fort Worth Business.
There came to my mind what an earlier printer, Benjamin Franklin, said when he wrote his own epitaph:
“The body of Benjamin Franklin, Printer (like the cover of an old book, its contents torn out and stripped of its lettering and gilding), lies here, food for worms; but the work shall not be lost, for it will (as he believed) appear once more in a new and more elegant edition, revised and corrected by the Author.”
There’s no business like Fort Worth Business! Westward Ho! The New Frontier!