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Taco and talons: Fort Worth attorney part of Super Bowl commercial lineup

If you had the sound down during the Super Bowl commercials you still might have noticed how Fort Worth played a part in the proceedings.

The “Law Hawk” and his “talons of justice,” famous for his over-the-top and more YouTube video ads, AKA Fort Worth attorney Bryan Wilson, appeared in a Taco Bell commercial that aired during the halftime show. Did we say “appeared”? That seems too weak a verb. Wilson makes Panthers Quarterback Cam Newton look like he’s standing still.

The Taco Bell commercial was promoting the chain’s new “Quesalupa,” which, fittingly enough, is also over-the-top. The ad featured shots of Wilson in the Fort Worth Stockyards, in his office and in a monster truck. At one point, he puts his fist through his “office” wall just to prove how tough he is, then pauses and pulls out Taco Bell’s new creation. The office was actually a set constructed at Studios 121 in Haltom City. 

“We are proud to have been part of the national commercial,” Studios 121 Senior Vice President Tim Eaton said in an email.

Wilson’s videos went viral last year.

While many of Taco Bell’s previous commercials have done well during the Super Bowl, according to USA Today’s ranking of this year’s ads,  the chain’s commercials ranked 45th. The top rated ad was Hyundai’s First Date commercial with Kevin Hart, while second place went to Heinz’s wiener dog ad.

To view the Taco Bell commercial:

https://www.youtube.com/watch?v=szRCPkT6Ieo

Locally, the Texas Rangers also had an ad during the Super Bowl. The first-ever Super Bowl ad for the team was done by The Agency Partner out of Dallas.

To view the Rangers’ commercial:

www.youtube.com/watch?v=X1imyVFz-4k

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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