Bedford Harley-Davidson breaks ground on one of largest dealerships in nation

Adam Smith’s Texas Harley-Davidson broke ground Nov. 12 in Bedford on what will be one of the largest Harley-Davidson Motor Co. dealerships in the nation. The six-acre site will be home to the new 70,000-plus-square-foot Texas Harley flagship store. Adam Smith’s Texas Harley-Davidson is already among the top 10 Harley dealerships in the United States in terms of service, finance and sales volume. The flagship store is set to open fall 2015. “The city of Bedford is proud to be home to one of the largest Harley-Davidson dealerships in the world,” said Bedford Mayor Jim Griffin. “Bedford offers a great central location for Texas Harley and we appreciate this valued community partner. Adam Smith’s Harley-Davidson has been very supportive of our community events and we look forward to our continued work with them in the future.” The new building will consolidate the current three-building setup, adding more than 20,000 square feet, and will move the sales floor, service area and administrative offices into one location at the current site. The new two-story, state-of-the-art building also will feature a large outside event space for Texas-Harley’s weekly social events such as live concerts, family-friendly activities and community fundraisers. “It’s about time we did this for our customer base, the city of Bedford and our team members,” said Texas Harley Owner Adam Smith. Smith has owned Texas Harley-Davidson since 2011 and started working there as a teen. He also owns Texoma Harley-Davidson. “Texas Harley isn’t just a dealership; it’s a destination,” Smith said. “Our riders come back every week because we offer the unique Harley-Davidson lifestyle. People visit again and again because of the overall experience and they become part of the Texas Harley family.” The unusual groundbreaking event began with a motorcycle procession of VIPs. Guests walked the “orange carpet” and were photographed with Harley props and models decked out in riding gear. Adoptable dogs from the Bedford Animal Shelter were at the event in Harley gear. Guests also enjoyed a live art demonstration featuring recycled Harley parts that resulted in an original work to be displayed at the new dealership. A grand finale of 150-foot-high orange and black explosives was used to “break ground,” along with a custom-made shovel topped with Harley handlebars for Smith. Bob Moore Construction of Arlington will serve as design/build general contractor for the flagship store. Alliance Architects of Richardson will serve as architect of record. Design Work Studios of Irvine, Calif., is the interior design firm and Jordan Parnass Architecture of New York designed the exterior of the building. Betty Dillard