Tuesday, January 25, 2022
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Courtyard at Marriott confirmed for Alliance Town Center

🕐 2 min read

A. Lee Graham



A new Courtyard by Marriott hotel is a step closer to reality with a newly approved franchise agreement with Marriott International Inc., according to Hillwood Properties, developer of the 18,000-acre master-planned, mixed-use AllianceTexas development .

The 127-room property is planned for the northeast corner of Interstate 35W and Heritage Trace Parkway at Alliance Town Center.

Plans for an additional, adjacent hotel also are underway.

Marriott International operates more than 4,000 properties in over 80 countries and territories. The project Fort Worth project is expected to break ground in late-October, incorporating an innovative layout and modern design that depicts the new look and feel of the Courtyard brand.

The new Courtyard is expected to will provide guests close proximity to Alliance Town Center’s retail, restaurant and entertainment offerings.

“We are very excited about the addition of this newest generation Courtyard by Marriott property to Alliance Town Center,” said Steve Aldrich, vice president of Hillwood Properties, commenting in a news release.

“There has been a gap in newer, high-quality hotel offerings along the IH-35W corridor. This property not only helps to fill this gap, it also provides for much needed banquet and conference space for the region,” Aldrich said.

This hotel will encompass four acres and feature a 3,500-square-foot ballroom-conference space. It will feature what Hillwood called a resort-style pool, outdoor fire pit and lounge area, and feature a stone exterior that compliments the architectural design of the surrounding retail, office, entertainment, medical and residential offerings at Alliance Town Center.

“We are thrilled to be joining the AllianceTexas community,” said Callette Nielsen, vice president and global brand manager of Courtyard by Marriott.

“As we’ve reviewed sites for properties around the country, the exponential growth in the area and the success of the Alliance Town Center project made this a perfect match for our brand,” Nielsen said.




Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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