Sunday, June 13, 2021
74.6 F
Fort Worth

Cowboys, Omni, Frisco reveal more details of Star development

🕐 3 min read

His team may be on the ropes, but Jerry Jones remains as irrepressible as ever. On Tuesday, the Dallas Cowboys owner, along with executives from Omni Hotels & Resorts and Frisco Mayor Maher Maso gave an update on plans for a 300-room Omni Fristo Hotel that will be in the Star in Frisco development.

Set to open in early summer 2017, the 16-story, luxury hotel will serve as a cornerstone of The Star development, which will be anchored by the Dallas Cowboys World Headquarters and The Ford Center, the team’s practice facility.

The Omni Frisco Hotel will integrate with the Ford Center on two levels. The design concept will capture the essence of Frisco’s motto “Progress in Motion,” reflecting its thriving business and energetic culture, and will make a nod to the Dallas Cowboys rich history.

“As one of the fastest growing communities in Texas and America for the last decade, Frisco’s reputation as a top destination for travelers – both for business and leisure – is growing, as well,” said Maso. “We know the Dallas Cowboys and Omni will help bolster Frisco’s reputation as a world-class destination for visitors, while enhancing quality of life, entertainment and business opportunities for our residents, too.”

The Omni Frisco Hotel will feature guest rooms and suites, as well as a fine dining venue, a` lobby coffee and wine bar, and a rooftop pool bar and grill. The hotel will also have a luxury retail outlet featuring unique finds made by local designers, as well as artwork including sketches of Cowboys Ring of Honor inductees. This retail shop will be modeled much like the highly successful Collections in the Omni Dallas Hotel and Five and TENN in the Omni Nashville Hotel. Situated on the fourth floor, the rooftop pool and deck can accommodate 300 to 400 guests and has stunning views of the plaza and The Ford Center. The deck also features three fire pits, cabanas and a bar and grill.

“The Star will be a first of its kind destination that brings the Cowboys brand to life,” said Jerry Jones. “We sought out partners that share our vision and commitment to quality and entertainment. I look forward to collaborating with Omni Hotels & Resorts to create this unique experience for our fans.”

The hotel will feature 24,000 square feet of meeting space, inclusive of a 13,000 square foot ballroom. The Omni and Dallas Cowboys partnership also offers planners and attendees access to additional meetings and exhibit space in the Ford Center, as well as events on the plaza.

The Omni Frisco Hotel and partnership with the Dallas Cowboys is the latest example of the hotel brand’s expanding collection of properties anchoring multipurpose sports developments. The Omni San Diego Hotel is connected, via skybridge, to Petco Park, home of the Padres; the Omni Atlanta Hotel at CNN Center connects to the College Football Hall of Fame and Museum; and the brand recently announced plans to build and operate a hotel at SunTrust Park, future home of the Atlanta Braves.

Development of The Star began on Aug. 22, 2014, when the Dallas Cowboys broke ground on the property, located on a 90-acre site at the northwest corner of Warren Parkway and the Dallas North Tollway in Frisco. Planned uses for the development also include additional corporate offices, retail and restaurants.

Companies involved in the project include Lincoln Property Company, Gensler, Manhattan Construction, O’Brien Architects and Rex Real Estate. The project will be within a mixed-use development consisting of approximately 90 acres of land and will be located in Frisco at the northwest corner of Warren Parkway and Dallas North Tollway.

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

Related Articles

Our Digital Sponsors

Latest Articles