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Dallas-based WhichWich owner adds gelato to restaurant concepts

Dallas-based Sinelli Concepts International, operators of WhichWich Superior Sandwichs and Genghis Grill, has added gelato to its offerings.

The company announced Aug. 7 it has purchased Paciugo, a nearly 20-year-old Italian gelato franchise concept based in Dallas. Under the terms of the acquisition, Sinelli Concepts International takes ownership of the 32 locations spanning 10 states in the Paciugo franchise system. ‘’

“Paciugo has established a solid reputation for quality and has delighted families for almost two decades. Our team is looking forward to sharing the Paciugo experience in even more markets in the years ahead,” said Jeff Sinelli, founder of Sinelli Concepts. “I am proud of my roots here in Dallas and excited to invest in growing this Dallas-based company and supporting the men and women who make up the Paciugo system.”

Paciugo, which was founded in 2000 based on a secret family gelato recipe and comes from an Italian phrase meaning “messy concoction”, is the largest artisanal gelato chain in the United States with more than 30 franchised and licensed locations. There is a location in Sundance Square in Fort Worth and in Lincoln Square in Arlington. In the news release, the company said it is interested in both single- and multi-unit franchise operators and offers flexible real estate footprint options ranging from 120 to 1400 square feet. The company also offers additional products spanning a variety of dayparts such as gelato pops, ice cream sandwiches, macarons, smoothies, shakes, coffee, pastries and more while also providing catering options for large orders. In 2017, Paciugo sold more than 3.5 million cups and 75,000 take home packs throughout the U.S.

“With Paciugo, we are giving our guests the chance to experience the incomparable flavor of authentic Italian gelato in a variety of ways that make it the perfect treat to enjoy with family, friends or as a treat for yourself either in our cafes, on the go or to enjoy at home,” said Sinelli.

While Sinelli Concepts International begins work on expanding the presence of Paciugo in markets across the country, the company will continue to own and operate Which Wich Superior Sandwiches independently.

Founded in 1997 by restaurant entrepreneur Sinelli, the company has launched successful concepts such as Genghis Grill in 1997, Which Wich Superior Sandwiches in 2003, Burguesa Burger in 2007, and acquired and sold Submarina of California in 2017.

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