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Friday, January 15, 2021

Dickies flies in signs for sides of arena

The Dickies signs set to light up the sides of Dickies Arena arrived on Friday, Oct. 18.

A helicopter from 5States installed the hand-built signage, each of which are comprised of three-dimensional custom cabinets with programmable custom lighting and 2,258 LED modules.

Dickies Arena officials said using a helicopter is both quicker and more cost efficient. With the traditional method of using a crane for installation, the process can take days, while the helicopter will be finished in a matter of hours.

“Dickies Arena is a draw for Fort Worth and ensures it remains one of the fastest-growing cities in the nation,” said Craig Errington, vice president of marketing, Dickies. “We couldn’t feel more pride about having the Dickies brand name on a state-of-the art venue that will provide entertainment in the community where our employees live and work.”

Dickies Arena will have its grand opening on Saturday, Oct. 26.

Neetish Basnet
Neetish is a writer and digital content producer for Fort Worth Business Press. He has been covering businesses of all shapes and sizes in the Dallas-Fort Worth metroplex for several years. After graduating with a journalism degree from University of Texas-Arlington, Dow Jones News Fund selected him for a digital media fellowship. He still likes the smell of a freshly printed newspaper.

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