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Fiesta reopening some Minyard stores under Fiesta brand; remodeling other stores

Fiesta Mart L.L.C. is reopening and remodeling several stores locally with five Dallas/Fort Worth stores celebrating grand re-openings in October. The first Minyard store to officially transition to Fiesta opened last week at Lake June Road in Dallas; two additional previously acquired Minyard stores and two remodeled Fiesta stores will also host grand re-openings this month. The newly remodeled Fiesta store on Pioneer Parkway in Arlington and the former Minyard on Shady Grove in Irving will both host celebrations October 19.

In June, Houston based Fiesta Mart acquired 11 Minyard Food Stores in the Dallas-Fort Worth area from RLS Supermarkets L.L.C.

“The grand reopenings are part of a long-term reinvigoration of Fiesta and our commitment to provide uncompromised freshness, great value and unsurpassed variety every day,” CEO Michael Byars said. “Since we acquired the Minyard stores, we have been meticulously working to bring Fiesta to life in these locations. We’ve evaluated every item to ensure we meet the needs of local customers, and we have brought more variety that did not previously exist in some locations such as fresh seafood and our vast assortment of international grocery offerings.”

The first 200 customers at each store’s celebration will receive a $10 Fiesta gift card. Festivities will continue with free prize giveaways during the weekend. The full October schedule is as follows.

October 19

1300 E. Pioneer Pkwy.

Arlington, TX 76010

2200 W. Shady Grove*

Irving, TX 75060

October 26

275 NE 28th Street

Fort Worth, TX 76106

3230 MLK Blvd.*

Dallas, TX 75210

*Former Minyard store

“Two years ago, we kicked off a process to grow the Fiesta brand by improving standards and investing in our stores so that we can better serve our communities,” Byars said. “This effort started with talking with our customers. Everything we have done and will continue to do is because of their feedback. We want our customers to know that this Fiesta is your Fiesta—it’s your store, and we know you’ll love it as much as we do.”

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