Boston-based Fit Factory, a full-service health club known for its diverse fitness classes, first-class amenities and member-first approach, announced June 4 its plans to expand into the Dallas-Fort Worth area, a news release announced.
“As we looked at the different markets across the country where we wanted to expand, it was clear that the density and growth of Dallas, and the DFW area in general, was going to be our best bet,” co-founder and CEO Matt Genes said in the release.
“We understand that there is established competition currently serving the Dallas area, but we believe our unique concept can really satisfy a demand that isn’t currently being met,” Genes added. “By blending affordable pricing with high-quality amenities, we are confident that we can offer the most value of any full-service health club. We could not be more enthusiastic about expanding expeditiously into DFW!”
The expansion calls for up to ten new clubs in DFW by 2020.
Fit Factory will be looking for spaces from 25,000-35,000 square feet, with an emphasis on highway visibility and easy site access, the release explained.
“Selecting great sites is the first step in our formula for success.” co-founder Ryan Gadles said in the release. “But the old mantra ‘if you build it, they will come,’ doesn’t work anymore. You need to be convenient, you need to offer massive value, and you need to provide your members with the best overall fitness solution that is constantly evolving to meet the latest trends.”