Ford secures naming rights for Cowboy headquarters and practice facility

Gensler's rendering of Cowboy center

The Dallas Cowboys new headquarters and practice facility in Frisco has a new name: Ford.

On Friday, the Dallas Cowboys announced the facility will be called The Ford Center at The Star, as part of a sponsorship agreement with Ford Motor Company and Texas Ford Dealers for the new headquarters set to open next summer.

Ford and the Texas Ford Dealers will become an integral part of the partnership between the Cowboys, the city of Frisco and the Frisco Independent School District, according to a news release from the team.

“This partnership with Ford Motor Company and the North Texas Ford Dealers will take this facility to the next level,” said Cowboys Chief Operating Officer Stephen Jones. “The Cowboys are thrilled to continue this next chapter with our friends at Ford.”

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As the official world headquarters of the Dallas Cowboys, The Ford Center at The Star will serve as the home to the entire football operations and practice fields, The Ford Center at The Star will also include a multipurpose, 12,000 seat, indoor stadium that will provide facilities for use by the Cowboys, City of Frisco and Frisco ISD football and soccer games and other sports, athletic, academic, fine arts and entertainment events.

The new Cowboy headquarters and event center are part of a 91-acre development at the northwest corner of Warren Parkway and the Dallas North Tollway. Dallas-based O’Brien Architects is the project architect for most of the project, but Gensler is the project architect for the headquarters and special event facility. Manhattan Construction is the general contractor on the project.