Fort Worth Harley-Davidson to break ground for expansion

Fort Worth Harley-Davidson rendering

Fort Worth Harley-Davidson will break ground on Saturday, Oct. 14 on an expansion project that will grow the dealership that traces its history back 102 years.

The project will expand the location’s square footage to 73,000 square feet and includes 7,000 square feet of customer experience zones, entertainment spaces, and a dedicated classroom for the Riding Academy. The location will be open during construction which is expected to be complete by fall 2018.

“This expansion has been in the works for a long time and we are thrilled to be moving forward,” Mark Smith, owner of Fort Worth Harley-Davidson, said. “With all the growth that Fort Worth is experiencing, we believe the timing could not be better, and we’re sparing no expense to provide the most exciting and unique experience of any Harley-Davidson store around.”

Mayor Betsy Price is scheduled to attend the groundbreaking ceremony. The event will start at noon with breaking ground done in true Harley-Davidson style with a burn-out by Smith, followed by a traditional shovel ceremony with Mayor Price.

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The groundbreaking event is from 12 p.m. – 1 p.m. with live music, free beer, and food available for purchase from 11 a.m. – 4 p.m. Buffalo West will be onsite with their smoker, serving barbecue sandwich baskets. There will also be $1 raffle tickets benefiting the Careity Foundation, which provides services and early detection for economically challenged cancer patients, and relief for children with devastating diseases.

“I’m extremely excited for our team and all the customers that have so passionately supported our store and our brand, said Kim Briggs,” general manager, Fort Worth Harley-Davidson. “This new facility is for them.”

The architect on this expansion is Martsolf Architecture of Fort Worth, and Muckleroy & Falls of Fort Worth is the project’s builder.

3025 Loop 820 S. 

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