HCA hospitals rebrand, change names

New logo

HCA North Texas, an affiliate of Nashville, Tenn.-based Hospital Corporation of America and one of the region’s largest health care providers, is now Medical City Healthcare.

The new unifying name change is effective immediately and affects 13 hospitals and seven off-campus hospital emergency rooms in the Dallas-Fort Worth area. The Medical City Healthcare system also includes 11 ambulatory surgery locations, six children’s urgent care centers and the CareNow urgent care network.

The name change was announced at a news conference on Nov. 18 at Medical City Dallas.

Medical City Healthcare has more than 7,000 physicians and 14,000 employees in Dallas-Fort Worth.

- FWBP Digital Partners -

“Medical City is a trusted name with an immediately recognizable reputation for quality health care,” said Erol Akdamar, president of Medical City Healthcare. “We’ve always been a family, and now the public and our patients will be able to immediately identify our expansive system of care in their own communities.”

New external and internal signage will be going up within the next few months on all of the network’s locations, including Plaza Medical Center of Fort Worth, now known as Medical City Fort Worth.

“We’re very excited about the name and brand change,” said Clay Franklin, CEO of Medical City Fort Worth. “We’re part of a larger family and already share a common mission and vision. To be unified and identified under one name is a very positive thing for our employees and for the community.”

Other Medical City Healthcare providers with new names include Medical City Alliance (from Medical Center Alliance), Medical City Arlington (from Medical Center Arlington), Medical City North Hills (from North Hills Hospital), Medical City ER Burleson, Medical City ER Grand Prairie, Medical City ER Flower Mound and Medical City ER Saginaw.

- Advertisement -

The unifying name change and rebrand coincides with a major capital investment of more than $1.5 billion spent or committed over three years. Investments include expansion and improvements to existing hospitals, new services such as burn and trauma care, upgraded technology, and the purchase of two new facilities.

Construction on a 103,000-square-foot expansion at 320-bed Medical City Fort Worth is slated to begin in the first quarter of 2017, Franklin said. Plans include additional emergency rooms, a new 28-bed ICU and a helipad to provide greater access for emergency personnel and faster care for patients.

The new ICUs will be focused on Medical City Fort Worth’s growing transplant program, which includes kidney and liver transplants. The hospital will end this year with 120 kidney transplants, Franklin said, and is expanding its liver transplant program.

“We’re expanding our transplant training programs, and our new facility will complement that as well as our neuroscience programs,” Franklin said.

- Advertisement -

In 2015, Medical City Healthcare had 114,000 patient admissions; 2.2 million outpatient visits; 450,000 ER visit; 135,000 surgeries; 16,000 babies delivered; and paid $29 million in taxes.