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Saturday, April 10, 2021

M2G selected as retail partners for Stockyards redevelopment project

Stockyards Heritage Development Company, the group redeveloping much of the Fort Worth Stockyards has officially announced M2G Ventures as the exclusive retail partner for the $175 million project.

During the developments early planning stages in October 2016, the Stockyards Heritage team invited M2G Ventures to join the project to serve as the exclusive retail and restaurant partner — leveraging their expertise, industry relationships, and Texas roots to advise and curate a unique and authentic experience in the Stockyards and on Mule Alley.

“We interviewed a number of national and regional leasing teams that were interested in working with us on this landmark project and all were impressive in their own right. However, after meeting with Susan and Jessica and seeing their enthusiasm, energy and drive combined with their intimate knowledge of the who’s who in relevant retailers and restaurants we knew we had found what this project needed.” said Craig Cavileer, managing partner for Stockyards Heritage Development Co. and EVP of Majestic Realty Co.

Led by Jessica Miller and Susan Miller Gruppi, M2G Ventures has experience developing and redeveloping properties across town.

M2G Ventures aims to elevate The Stockyards-Mule Alley retail through carefully curated retailers and restaurateurs who have a major impact through surprisingly thoughtful experiences, according to a news release from M2G.

“The redevelopment of the Horse & Mule Barns is the kind of project that we knew we wanted to work on from the beginning,” said Miller, M2G co-owner. “The concept of bringing a beloved, historic property into its new phase of life is exactly what our company is about. The impact this project will leave on our local, regional, national, and even worldwide community is unlike anything else. M2G Ventures is dedicated to the history and heritage of our great city and we’re committed to projects, whether we own or consult on them, that define the next chapter. We are excited and honored that Majestic Realty Co. and the Hickman Companies have entrusted us with such an incredible responsibility.”

M2G Ventures has approached the merchandising of Mule Alley by developing a retail strategy that incorporates the authenticity, creativity, and signature history that makes the district a world-wide attraction, according to the news release. The Stockyards Heritage team and M2G Ventures plan to create a premiere experience in Mule Alley for the millions of visitors focused on American heritage brands, entertainment concepts, and chef-driven food and beverage spaces. The project is already 60 percent leased and is comprised of national and local brands that exemplify the city of ‘Cowboys and Culture’ including the headquarters of the American Paint Horse Association, MB Mercantile & Supply, Shake Shack, Simpli.fi, Second Rodeo Brewing Co., RFD-TV/Cowboy Channel, and a new culinary concept by renowned chef Marcus Paslay.

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