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Morrison Supply parent to rebrand showrooms as Expressions

🕐 2 min read

Morsco Inc., parent company of Fort Worth’s Morrison Supply Co., Farnsworth Wholesale in Arizona, Wholesale Specialties in Colorado, and Express Pipe & Supply in California, has launched a new showroom brand, Expressions Home Gallery, to service the showroom segment of the business. Expressions Home Gallery is designed for builders, homeowners, remodelers, contractors and interior decorators. The showrooms are a dedicated one-stop destination that provide customers with products to meet all of their luxury needs. Prior to the introduction of Expressions Home Gallery, each showroom operated under the local brand in their respective markets.

Morrison Supply Company’s current Fort Worth location at 5001 Bryant Irvin Road N, will be rebranded as Expressions Home Gallery. Stan Allen, president of Morrison Supply, said, “We are thrilled to launch the Expressions Home Gallery brand. We are excited about providing our customers with the unique showroom experience while providing exceptional customer service. We strive to be the premier showroom for homebuilders and homeowners in all of our markets.

The launching of an independent brand, Expressions Home Gallery, and the opening of our new location in Dallas fits perfectly with our mission.” The new showroom in Dallas’ Design District is what brought about the new brand, look and customer experience, according to a company press release. The showroom there is located at 1500 Dragon Street, Suite B, Dallas 75207. The showroom strives to offer a new customer-centric experience with a focus on promoting luxury and lifestyle. With updated floor plans and layouts, each showroom is for easy navigation for anyone, from the homeowner looking to make a small renovation, to seasoned contractors and builders.

Ron Bullington, Director of Showrooms for all Morsco entities said, “We strive to inspire our customers and help them realize their dreams at our showrooms through a unique customer experience and array of quality product offerings. This new brand will help to continue to provide a luxurious and innovative experience for our customers, and our knowledgeable sales associates will be able to help guide them through the process. We are excited to be able to provide exceptional service to our customers in our new Dallas location.” The next new showroom will open in 2015 in Southlake.

Robert Francis

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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