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New Aloft hotels planned for Arlington, Richardson, Dallas

New Aloft hotels are planned for Texas in the next three years, parent company Starwood Hotels & Resorts Worldwide Inc. announced July 8.

Three of those new hotels will be in North Texas, including sites in Arlington, Richardson and Dallas Love Field.

Aloft will grow its portfolio from seven to 16 hotels in the Lone Star State by 2018, with the addition of two more hotels in Houston, two more in Austin and debuts in other cities including Shenandoah and College Station.

“Aloft is experiencing phenomenal growth in Texas, in addition to key markets across the globe, due to the tremendous appeal of the brand’s tech-forward mind-set, vibrant social scene and innovative global programming,” said Brian McGuinness, senior vice president, specialty select brands for Stamford, Conn.-based Starwood. “On the cusp of opening its 100th hotel worldwide, Aloft remains one of the fastest growing brands in the history of hospitality with a rapidly growing pipeline.”

The new hotels:

Aloft Arlington Entertainment District (2017)

Aloft Arlington Entertainment District will open within a new mixed-use development known as The Village at Ballpark Way, which will also include retail space and medical offices. Featuring 136 rooms, an outdoor Splash pool, fitness center and 580 square feet of flexible meeting space, the new hotel will be just minutes from top attractions including AT&T Stadium, Six Flags Over Texas, Hurricane Harbor, Globe Life Park (home of the Texas Rangers), Arlington Highlands and the shops and restaurants at Lincoln Square Shopping Center.

Aloft Richardson (2016)

Located within the new 186-acre CityLine development in Richardson, Aloft Richardson will offer 148 rooms and 3,000 square feet of state-of-the-art meeting space. The nine-story hotel will open during the first phase of the massive CityLine development, along with three office towers, a medical office building, residential apartments, restaurants, shops, an entertainment space, a wellness/fitness facility and a 3.5 acre park. The hotel is adjacent to the State Farm Regional Corporate Office and close to the Richardson Telecom Corridor – home to more than 500 companies including Texas Instruments, Raytheon, Verizon, AT&T and Bank of America.

Aloft Dallas Love Field (2016)

Aloft Dallas Love Field will be part of a dual-branded Starwood hotel development along with Element Dallas Love Field. Ideally located just one mile from Dallas Love Field Airport (DAL), the 133-room Aloft and 91-room Element will share facilities including 6,500 square feet of meeting space, a swimming pool and fitness center. The hotels will be part of West Love, a 37-acre mixed-use development that will also include apartments and more than 24,000 square feet of retail space. Just one mile from Dallas Love Field Airport, the new Aloft will offer proximity to downtown Dallas, the Southwestern Medical District, the Design District, the shops and restaurants at Dallas Market Center and AT&T Stadium.

Aloft College Station (August 2015)

Just minutes from the Texas A&M University campus, Aloft College Station is a highly anticipated addition to this bustling college town. Offering 102 rooms and 1,500 square feet of flexible meeting space, the new Aloft is also near Blinn College, the George Bush Presidential Library and Museum, Post Oak Mall, Grand Station Entertainment Center and the restaurants, bars and music venues in the popular Northgate district. Also nearby are numerous technology and telecommunications companies in the Business Center at College Station.

Aloft Houston Downtown (2016)

Aloft Houston Downtown is an adaptive re-use project and will occupy the historic Stowers Furniture Building, built in 1913. Offering 165 rooms and 2,000 square feet of meeting space, the hotel will be ideally positioned at the heart of the Central Business District near several major corporations including Shell Oil, JP Morgan Chase, Chevron and KPMG. Nearby attractions include Minute Maid Park, the George R. Brown Convention Center and the Theater District.

Aloft Austin Northwest (2016)

Aloft Austin Northwest will be ideally located in one of the fastest growing areas of Austin. Featuring 131 rooms and 1,000 square feet of meeting space, the hotel will be adjacent to the Lakeline Mall, the largest indoor mall in Austin, and close to the campus of Dell Inc., Round Rock Sports Center, University of Texas at Austin, Southwestern University and Dell Diamond Baseball Stadium. The bars, night clubs and live music venues of downtown Austin are also within easy reach.

Aloft Houston West (2017)

Aloft Houston West will offer a prime location within the Houston Energy Corridor, a bustling hub with more than 300 multinational and local energy companies. The hotel will offer 117 rooms and 2,000 square feet of meeting facilities in a convenient location at the intersection of I-10 and Houston Chronicle near Westgate, a 20-acre office park now under development. The hotel will be convenient to the offices of numerous large corporations such as BP America, Citgo, ExxonMobil and ConocoPhilips and top area attractions such as CityCentre and Hobby Center for the Performing Arts.

Aloft Austin Downtown (2017)

Located near the intersection of 7th and Congress, the 260-room Aloft Austin Downtown will join the 150-room Element Austin Downtown as part of a 32-story dual-branded Starwood development. The Aloft hotel will be walking distance to the live music venues, restaurants and shops in the city’s renowned 6th Street Entertainment District and within close proximity of the Warehouse District, the 2nd Street District, the Austin Convention Center, the University of Texas – Austin campus and the Texas State Capitol Building. The hotels will share amenities including a restaurant and bar with outdoor dining along historic Congress Avenue, an oversized fitness center and nearly 2,500 square feet of flexible meeting space.

Aloft Shenandoah – Near the Woodlands (2018)

Aloft Shenandoah – Near the Woodlands will be well positioned directly across I-45 from The Woodlands, one of the country’s premier master planned communities and a leading business center, located 27 miles north of downtown Houston. Nearby corporations include ExxonMobil, Halliburton and Chevron Phillips. Walking distance to several restaurants and the Main Event entertainment venue, the hotel will also offer easy access to The Cynthia Woods Mitchell Pavilion, The Woodlands Waterway and Market Street District.

The Aloft brand’s innovative and exclusive initiatives set it apart from the competition. Aloft Hotels recently announced the launch of SPG Keyless—an evolution of Aloft’s Smart Check-in— the hospitality industry’s first mobile, keyless entry system allowing guests to use their smart phone as a key. The technology is rolling out to all Aloft, Element and W Hotels Worldwide by year’s end.

today announced that its innovative Aloft brand will more than double its portfolio in Texas in the next three years. Designed for the always connected, evolving global traveler,

“Aloft is gaining considerable momentum across Texas, fueled by rising demand for high-quality lodging in a number of the state’s fastest growing cities,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “The distinct design aesthetic and lively social atmosphere offered by Aloft is proving to be a hit with travelers, which in turn has generated a buzz in the development community throughout North America and beyond.”


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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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