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New Neiman Marcus adds technology to luxury shopping

🕐 5 min read

Neiman Marcus

The Shops at Clearfork

5200 Monahans Ave.

Fort Worth 76109

www.neimanmarcus.com/

The Shops at Clearfork is set to welcome its major retail tenant, Neiman Marcus, to the new Edwards Ranch development with a grand opening Feb. 10.

Founded in Dallas in 1907, the 110-year-old luxury retail brand has become iconic for pushing the envelope as well as for providing its customers with modern and creative shopping experiences. Pushing the envelope is part of the mantra of the new location.

The Clearfork Neiman Marcus store is a sleek, 94,000-square-foot, two-story structure housing clothing departments including men’s and ladies sportswear, contemporary and fine apparel; accessories departments including handbags, shoes, beauty and fragrance; gift galleries and jewelry. New vendors to NM Fort Worth include Derek Lam, Ralph Lauren and Dolce & Gabbana.

The new Neiman Marcus has a slightly smaller footprint than its former location in Ridgmar Mall, but the layout gives a more open feel to the interior. The store is bursting with new technology and reflects an innovative way to shop. The store was designed by Alamo Architects of San Antonio, which also designed Neiman’s Austin store.

Among the new features in the store are ChargeItSpot kiosk stations, which rolled out nationwide in 2016. ChargeItSpot mobile phone charging stations are customized to fit into the aesthetic of Neiman Marcus – from the design exterior to the digital on-screen capability, down to the lights in each of the eight secure lockers.

The new location will unveil several Memory Mirrors, including the new Sunglass Mirror and Memory Makeover mirror, along with other fitting room advances in technology.

The Sunglass Memory Mirror was launched last summer in partnership with MemoMi and Luxottica Wholesale NA at five Neiman Marcus locations – Palo Alto, San Francisco, Houston, NorthPark and Fashion Island. This new technology allows sunglass shoppers to view side-by-side ultra-high definition video TryOn comparisons of the item at the store and then share via email and social media platforms, as well as with the sales associate for future recommendations.

“At Neiman Marcus we strive to enhance our customer experience. The Sunglass Memory Mirror adds the wit and whimsy back to eyewear shopping,” said Scott Emmons, head of the Neiman Marcus Innovation Lab. “The ability to see how a frame looks from every angle and instantly share it with one’s social network reiterates Neiman Marcus’ objective to continually surprise and delight.”

Likewise, MemoMi’s digital MemoryMirror gives shoppers 360 degree, true-to-life views of themselves. Using simple body gestures or a smartphone app, shoppers can control the MemoryMirror to change outfit styles, sizes, and colors; see themselves dressed in different outfits side by side; and instantly share images and videos of themselves with friends via smartphones and social media.

The Memory Makeover records an entire make-up application session and then provides the customer with shortened videos of each step. As the beauty consultant applies make-up during the session, voice notes are created and embedded into the video files to create a personalized and step-by-step process for the customer to use at home. This is the first product that will give a customer a HD/voice tutorial of her make-up application.

Along with this new technology, a high-end 97 CRI lighting system has been developed with the ability to simulate thousands of light variations with presets for night, sunlight, office and more, allowing the customer to see the look in the most natural way. The Clearfork Neiman Marcus store will be the first to debut a new layout for the cosmetics department, which will be divided into quadrants. There will be eight Memory Makovers located at consultation tables throughout the department.

“As a high performance beauty brand, we are looking to integrate our luxury and personalized in-store experience with next-generation technology that will give our clients the most well-rounded, informed brand interaction possible,” said Richard Blanch, founder and CEO of Le Métier de Beauté, which is one of the cosmetics brands represented at Neiman Marcus.

A new interactive music feature will debut in the CUSP (Contemporary) department. Called Rock Bot, the smart music platform is like a digital jukebox allowing shoppers to choose their favorite music to shop by, from available playlists. As their songs come up in the queue, their names will be displayed next to the song, allowing shoppers to further customize their experience.

Neiman Marcus Group LTD LLC is now a luxury, multi-branded, fashion retailer with integrated store and online operations under the Neiman Marcus, Bergdorf Goodman, Last Call, Horchow, CUSP and mytheresa brand names.

Neiman Marcus’ first Fort Worth location was a stand-alone store located at 7060 Camp Bowie Blvd. in about 1963. (The mid-century building is now home to the Fort Worth Independent School District’s Applied Learning Center.)

Neiman Marcus then moved to what was, at the time, Fort Worth’s premier shopping destination, Ridgmar Mall, which opened in 1977. That is where generations of Fort Worth shoppers became loyal customers of the luxury retailer.

In-store dining has always been a part of the Neiman Marcus experience. From the original Hedges to the Zodiac, the store’s restaurant has provided a serene lunch respite for shoppers and guests and a menu with some all-time favorites.

Chef Kathryn Johnston grew up eating at Hedges and Zodiac herself, and she will launch the new NM Café at Clearfork. She understands the heritage and sentiment of dining at Neiman Marcus. The NM Café will retain the former menu, including those famous popovers with strawberry butter, classic consomme and Mandarin orange soufflé served with house chicken salad, seasonal fruit and sweet bread.

Fort Worth native artist John Holt Smith will have two of his pieces at the new Neiman Marcus. Smith has installations in several places in the area, including Dallas Fort Worth International Airport and Shady Oaks Country Club.

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