It will be a very piggy world in Grapevine.
Construction is now well underway at Grapevine Mills, where Merlin Entertainment plc is creating an immersive play experience based on Entertainment One’s popular animated series, Peppa Pig.
The U.S. Peppa Pig World of Play indoor attraction is the first in the U.S. to be based on the popular series. It is expected to open early this year.
Merlin is giving fans a sneak peek through images of their inaugural play center in Shanghai.
Peppa Pig World of Play is a 14,000-square-foot, year-round, indoor play experience that will give young fans a unique opportunity to become immersed in the magical world of Peppa Pig. Featuring 14 play areas, each lovingly recreated from the TV series; the play center will fuel the imaginations of young children and encourage development through a variety of immersive learning-based play to enhance creative, physical, sensory, roleplay, construction and social skills. There will also be themed party rooms for birthdays, a movie theater/screening room, facilities for families to relax and play and plenty of muddy puddles featured in the series.
Merlin Entertainment’s Group Creative Director Paul Moreton, said in a statement: “We take great pride in producing themed entertainment attractions that are fully immersive and engaging for visitors of all ages. To create Peppa Pig World of Play, we spent thousands of hours watching episodes of the TV show to ensure that the experience is a truly authentic representation of the magical world of Peppa Pig that fans know and love so well. A meticulous level of detail has gone into creating each of the play areas, and we’re also using the latest in visual and sensory effects technology to guarantee a truly memorable day out for families.”
“With construction well underway, we’re delighted to see the world of Peppa Pig being brought to life and the countdown to opening has truly begun!” said Tyron Calton, Attraction Manager at Peppa Pig World of Play. “We’re putting a significant investment into Peppa Pig World of Play to ensure that the experience is authentic, immersive and truly memorable for our youngest visitors and their families. Grapevine Mills is the perfect location to open Peppa Pig World of Play, and we’re confident that when doors open, Dallas-Fort Worth area families will enjoy a truly unforgettable experience as they step into the wonderful world of Peppa Pig.”
“In addition to being one of the top fashion shopping destinations in Texas, we at Grapevine Mills pride ourselves on offering creative, engaging and unmatched entertainment options for all ages,” said Joe Szymaszek, General Manager, Grapevine Mills. “Which is why we are especially honored to be the first location in the United States to open Peppa Pig World of Play – joining LEGOLAND Discovery Center and SEA LIFE Grapevine Aquarium – for our littlest shoppers to delight in and explore with their beloved characters that parents are sure to appreciate too.”
Merlin will operate the attraction under an exclusive licensing agreement with eOne, the owner of the Peppa Pig brand, Following the opening in Dallas, a Peppa Pig World of Play will launch in Michigan in 2019.