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Saturday, April 10, 2021

Real Deals: Clarity Homes expands


Clarity Homes is completing its 20th year in business by planning to expand its market to greater Fort Worth, Benbrook, Aledo, Denton, New Fairview, Justin and Willow Park as 2019 approaches.

Clarity Homes, a multi-generational family-owned business, said in a news release that it is providing individualized affordable luxury homes.

“When we launched, we knew the need was there. We have always believed that home buyers deserve to have a home they can feel proud of,” said Will Bannister, CEO and co-founder of Clarity Homes. “Expanding in new areas throughout DFW is this goal realized.”

As a Blue Zones Approved Worksite, Clarity Homes prizes a holistic approach to living and attracts clients committed to a healthful and balanced modern lifestyle, the company said.



Backwoods has announced two new retail locations coming to Fort Worth, a 6,400-square-foot flagship location at the Montgomery Plaza Shopping Center and a pop-up shop at The Trailhead at Clearfork.

“Since 1978 we’ve been Fort Worth’s most trusted outdoor store,” Kevin McConnell, CEO of Backwoods, said in a news release, “and now we’re excited to bring two new shopping experiences to Fort Worth’s community of outdoor enthusiasts.”

The flagship store at 441 Carroll St. will officially open Nov. 30. It will feature an outdoor green space, theater area with HD projector, Backwoods Adventures travel kiosk, and an expanded selection of outdoor gear and apparel from brands such as The North Face, Osprey, Simms, Sitka, oBoz and Icebreaker.

“It’s going to be a really fun space in the heart of Fort Worth,” said Tim Martin, general manager of Backwoods Fort Worth.

At The Trailhead at Clearfork, Backwoods operates out of a refurbished 40-foot shipping container designed and constructed of all recycled and re-claimed materials. It offers a mix of gear, apparel and accessories for runners, walkers and dog-lovers using the Fort Worth Branch of the Trinity Trails System. Backwoods Clearfork opened Nov. 8.

In addition, Backwoods Fort Worth will continue operating out of the Foch Street Warehouses and Panther Island Pavilion, the home of Backwoods Paddlesports.

Founded in 1973, Backwoods is an Austin-based outdoor gear and apparel company. Currently, it has four brick and mortar locations: Fort Worth, Oklahoma City, Omaha, Nebraska, and Tulsa, Oklahoma, as well as an online store.


All Tune and Lube has leased space at 7233 and 7237 S. Hulen St. in Fort Worth for an auto repair and maintenance shop. The tenant was represented by Jake Dreyer with Capstone Commercial, and the undisclosed landlord was represented by Jeff Marek of Vision Commercial.

Derek Allan’s Barbecue has leased space at 1116 Eighth Ave. in Fort Worth. The tenant was represented by an undisclosed broker, and the landlord, Zarif Inc., was represented by Jeff Marek of Vision Commercial.

A new liquor store has leased space at 2408 Azle Ave. in Fort Worth. The tenant, Champion Christina LLC, was represented by an undisclosed broker, and the landlord, Zarif Inc., was represented by Jeff Marek of Vision Commercial.

Send real deals to Robert Francis at rfrancis@bizpress.net

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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