2601 Brazos Blvd.
Moviegoers love summer blockbusters, and the folks at Cinépolis USA believe they have brought a blockbuster to the Fort Worth area with the opening of their newest theater, Cinépolis Euless.
The theater is the first in Texas for Cinépolis USA, which bills itself not as a luxury cinema chain but rather a cinema chain known for its enhanced movie-going experiences. Euless is the first of three theaters the Mexico-based chain is planning to open in Texas over the next two years. Cinépolis Luxury Cinemas at Victory Park in Dallas is planned for 2018, along with a location in midtown Dallas in 2019.
“Euless is a wonderful, growing, family friendly community. It was the perfect opportunity for us to familiarize ourselves with Texas,” said Cinépolis representive Katie Chalmers of Murphy O’Brien Public Relations.
The 12-screen theater opened in early August at Glade Park, a retail center at the southwest corner of Texas 121 and Glade Road. It seats 1,300 and features 52,000 square feet. It offers a lobby and lounge area designed for mingling with friends and family, concessions and a gourmet menu, full bar and auditoriums with cutting-edge sound and projection technology.
Oh, and the seats recline – and they’re leather.
The theater chain is also known for unique menu items such as chocolate drizzle zebra popcorn, brisket tacos with jalapeno salsa, Havana panini with roasted pork, sriracha barbecue, chicken pizza with house-made sriracha sauce, and house-made strawberry Nutella crepe dusted with powdered sugar.
And perhaps the most famous item of all is the Cheetos popcorn.
“It is freshly popped, covered with Cheetos-flavored cheese with generous pieces of Cheetos mixed within,” Chalmers said.
Patrons can order from the menu or buy snacks from the concession, and eat in the auditorium or the lobby dining area.
“We offer a full bar in the lobby, and guests are welcome to order a drink and take it to their seats in-auditorium as well,” Chalmers said.
All seats are reserved, either in advance online or at the theater. Ticket prices range from $8 to $11.
Cinépolis has been around since 1971, when it was founded in Morelia, Michoacan in Mexico. It is the fourth-largest movie theater circuit in the world, operating 609 cinema complexes and 5,032 screens with over 897,074 seats in 13 countries. The chain has a global workforce of more than 41,000 people.
Cinépolis USA began in 2011 when the chain opened in Southern California. Recently, it began buying and building locations in key markets such as Connecticut, Ohio, Virginia and, of course, Texas.
“We are thrilled to debut our brand in Texas and bring the finest movie-going experience to the Tarrant County community,” said Adrian Mijares Elizondo, CEO of Cinépolis USA. “This state is not only an incredible new market for us, but is also home to our new headquarters in Dallas, so we are especially excited to bring our personal touch to the region and create a special place where loved ones can connect and escape into the wonderful world of movies.”
Blake Shipp with The Weitzman Group handled negotiations for Cinépolis USA as the theater chain’s tenant representative in the Dallas-Fort Worth area. Neil Baron represented the cinema chain as its in-house representative.
The Glade Park development in Euless has more than 800,000 square feet of retail space around a town center with 82,400 square feet of office space and over 1,000 residential units.