Something sweet coming to Sundance Square

IT’SUGAR, a specialty candy store and gift retailer, will open a new store at 503 Main Street between Mi Cocina and Barse Jewelry in Sundance Square in April, officials with Sundance Square announced today.

“This will be such a fun shop to have in Sundance Square,” stated Tracy Gilmour, marketing director for Sundance Square. “The candy industry is a $35 billion business and growing, so we expect IT’SUGAR to be a big hit in downtown Fort Worth.”

Founded by Jeff Rubin in 2006, IT’SUGAR has more than 80 locations around the country. The chain is known for offer classic Chick-O-Stick and Charleston Chew to fun retro novelties like Pop Rocks and Bazooka Bubblegum.

In 2014, to celebrate the 40 th anniversary of Saturday Night Live, IT’SUGAR began selling “Salty Peanut Butter Malt Ball” candy made famous in the iconic SNL sketch starring Alec Baldwin, Ana Gasteyer and Molly Shannon.

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Joining IT’SUGAR in Sundance Square will be several new tenants in the 35-block entertainment, retail, and dining development, including Yolk and H&M.

Yolk, a breakfast and brunch destination, will open in Sundance Square at 305 Main Street in March. The highly anticipated H&M will open a 31,000 square foot store at the corner of Commerce and Third Streets this spring.