Southlake Town Square is adding three new retailers with currently hot brands,
Warby Parker, Casper and UNTUCKit have all committed to open new retail locations in Southlake Town Square, with openings expected late this summer.
“Our goal is to offer our guests experiences they can’t find elsewhere,” said Jason Kasal, vice president and senior leasing director – western division with Retail Properties of America Inc., which owns and operates Southlake Town Square. “The evolving retailer mix we have in Southlake Town Square gives our shoppers first-hand access to these digitally native brands in an authentic and personable way.”
Eyewear pioneer Warby Parker, which began online as a direct-to-consumer brand, is scaling up offline with stores where guests can experience the Warby Parker approach. From trying on the latest styles in eyeglasses and sunglasses to receiving a comprehensive eye exam or a prescription check, guests can supplement their online experience with in-person expertise and service. Warby Parker will be located on Grand Avenue.
Online mattress pioneer Casper also finds a new home in Southlake Town Square, which will allow the digital brand to showcase its full line of sleep products. Casper’s products, which include mattresses, pillows, bedding and furniture, are developed in-house by its award-winning R&D team in San Francisco. Casper was named one of Fast Company’s Most Innovative Companies in the world and its eponymous mattress was crowned one of TIME Magazine’s Best Inventions. Guests in Southlake will soon be able to experience Casper’s products for themselves at its retail store, which will be located at 1435 Main Street between LUSH Fresh Handmade Cosmetics and J.McLaughlin.
Those who have heard about UNTUCKit and wanted to try it on for themselves first will find the brand in its new home at Southlake Town Square. UNTUCKit offers classic button-down shirts that look fantastic untucked, performance wear and jackets that offer a comfortable, polished look for men, women and boys. The brand began online and is now bringing its fresh, customer-centered designs to Southlake where shoppers will find the brand at 1414 Main Street between 7 For All Mankind and Sugarboo & Co.
Also opening soon at Southlake Town Square is 7 For All Mankind, the Los Angeles-based premium denim brand that earned an immediate following for its innovative use of fabrics, fit and finishes in its denim products for women, men and children. 7 For All Mankind will be located at 1410 Main Street. In addition, TravisMathew, the premier men’s lifestyle apparel brand, will open at 1402 Main Street bringing its West Coast aesthetic to Southlake Town Square. Also coming to Southlake is gift store Sugarboo & Co., which was started by Georgia artist Rebecca Puig and her family to offer items that support artisans and celebrate life every day. Sugarboo & Co. will be located at 1418 Main Street. 7 For All Mankind, TravisMathew and Sugarboo & Co. are all expected to open late this summer before the back-to-school shopping season.
Other recent openings at Southlake Town Square include LUSH Fresh Handmade Cosmetics, women’s retailer Coldwater Creek and “fine-casual” burger and shake sensation Shake Shack.