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The Star in Frisco to feature Dallas Cowboys’ new HQ

A. Lee Graham

Reporter

The Dallas Cowboys has revealed the name of the 91-acre mixed-use development project set to house the team’s world headquarters.

 

The Star in Frisco, Texas is its name, with the development set to feature the team’s new training complex, a 12,000-seat multi-use event center, a recently announced Omni hotel, and mixed-use elements at the northwest corner of Warren Parkway and the Dallas North Tollway.

 

“When you think of the Dallas Cowboys visually, the iconic logo immediately comes to mind,” said Cowboys COO Stephen Jones in a news release.

 

“It’s instantly recognizable and a source of great pride on the regional, national and international level. We believe it is also symbolic of the great pride that the citizens of Frisco feel about their community and being from the state of Texas,” Jones said.   

 

Sharing that enthusiasm is Frisco Mayor Maher Maso.

 

“This project is a source of pride in Frisco — and has been since the day our public-private partnership was announced. In a way, The Star is already shining in Frisco, and we can’t wait to begin hosting our residents, students and visitors at The Star in 2016,” Maso said.

 

The partnership among the Dallas Cowboys, the city of Frisco and the Frisco Independent School District was announced in August 2013, with ground officially broken on the project a year later. The Cowboys are expected to make the move north to the community in 2016. 

 

A multi-use special events and sports facility is planned to occupy a footprint of about 20 acres, with team headquarters on a footprint spanning about five acres. In total, the project will comprise 91 acres at the northwest corner of Warren Parkway and the Dallas North Tollway.

 

In addition to the becoming home to the team, including administrative offices, coaches offices and the Dallas Cowboys Cheerleaders, the complex also will include a multipurpose, 12,000 seat, indoor stadium and two outdoor fields that will provide facilities for use by the Cowboys, city of Frisco, Frisco ISD football and soccer games and other sports, athletic, academic, fine arts and entertainment events.

 

The mixed-use development will be built on about 66 acres remaining of the 91-acre tract. It will include additional office buildings, lifestyle, retail and restaurant space, hotel and residential components that Dallas based Lincoln Property Co. will handle the leasing of as the project moves forward. 

 

Gensler will serve as the architect and interior designer for the headquarters and adjoining multi-use event center, with Manhattan Construction serving as the primary builder charged with the construction of the Cowboys headquarters and the multi-use event center, while Dallas based O’Brien Architects designated as the designer for the master plan of the mixed-use development that will surround team headquarters and the multi-use event center.

 

lgraham@bizpress.net

 

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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