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WilliamsTrew launches new corporate brand identity, tagline and marketing campaign

🕐 2 min read

One of Fort Worth’s high profile real estate brands is launching a new corporate brand identity, tagline and marketing campaign.

WilliamsTrew Real Estate announced the new corporate brand identity, tagline and marketing campaign today, saying it represents a new era for one of Fort Worth’s most-recognizable real estate brands. Despite the many changes taking place in the industry, the name and logo will remain consistent, Williams Trew officials said..

The new brand strategy was led by Nick Bendian, marketing manager of WilliamsTrew, and utilized the creative services of Ardent Creative, a Fort Worth-based full-service advertising agency, to develop concepts for the new advertising campaign.

“Our new ‘tagline, ‘Imagine Life’ is the embodiment of what our agents do for our clients,” said Bendian.

“Our agents are incredible, they are truly visionaries and always have the ideal outcome at heart for their clients – we wanted our new tagline to embody the spirit, passion and care our agents have for our community.”

The new ad campaign focuses on the “people who live there and the memories they make and cherish while being at home,” according to a news release from the firm.


The new Williams Trew brand identity features a refreshed color palette and a more sophisticated design aesthetic. Additionally, the marketing of the brand’s listings will introduce new design elements featuring textures and finishes that are seen throughout homes listed by Williams Trew.

“We are on track to have our best year in the 18 years that Williams Trew has been in business,” said Elizabeth McCoy, market area manager for Williams Trew. “And I know that this bold new brand launch builds on our legacy and positions us as the premier real estate brand for the future.”

WilliamsTrew has more than 90 agents and is a division of Ebby Halliday Real Estate Inc. Dallas-based Ebby Halliday Companies is the largest residential real estate company in Texas by sales volume and ranks 12th in the nation, according to the 2017 REAL Trends 500 report. In June 2018, Ebby Halliday joined forces with HomeServices of America, a Berkshire Hathaway affiliate.

The WilliamsTrew brand operates in the greater Fort Worth area, Parker County and Possum Kingdom Lake region.

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