Work like – and next to – the Cowboys at Formation

Formation open workspace

Work like a – and next to – the Cowboys

Formation, the coworking experience located at the Dallas Cowboys World Headquarters, officially opens to the public August 1.

The latest addition to The Star in Frisco, Formation will provide its members with rich amenities, ample access to professional resources, and the unparalleled advantage that comes with its one-of-a-kind connection to the Dallas Cowboys organization and the Jones family.

Working just steps away from the Cowboys World Headquarters, Formation members will enjoy the same level of elegance, office furniture and tools, and environment as the Cowboys executives and Jones family.

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A limited number of memberships for Formation remain available for varying business needs, including:

• Field Formation memberships (open workspace), ideal for maximum flexibility, as well as collaboration and connectivity through interaction with other members.

• Fixed Formation memberships (dedicated desks), allowing members to enjoy the open workspace benefit with the added ease of a consistent, reserved workplace.

All members of Formation will have access to shared spaces such as a library-inspired open workspace, multiple conference rooms, phone booths for private conversations, a welcome bar that will be a gathering point to interact and network with fellow members, and more.

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Members will also have access to amenities including members-only events highlighted by speaking and Q&A sessions from Cowboys and Jones family executives, professional headshots, presale access to select events at AT&T Stadium and Ford Center, a coveted Cowboys Way mailing address and more.

“We are thrilled to officially open the doors to Formation so that our members can begin to ‘Work the Cowboys Way’,” said Jerry Jones Jr., Dallas Cowboys Executive Vice President and Chief Sales & Marketing Officer. “We’re looking forward to continuing to build a community of passionate business professionals — everyone from entrepreneurs to executives — who are excited to build symbiotic relationships with one another, gather inspiration and guidance from the Cowboys organization, and who will pursue the same drive for excellence we expect from both our athletes and employees.”