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El Pollo Loco flies into D-FW

California-based chicken chain El Pollo Loco opened the first of seven restaurants in the Dallas-Fort Worth market on Aug. 9.

The new restaurant, located at 1900 Central Dr. in Bedford, is owned and operated by franchise partner Chicken Time II LLC, an affiliate of Henry Investment Group.

“David Henry and the rest of the Chicken Time II team have been great partners and have worked tirelessly to open the doors to this new restaurant,” said El Pollo Loco CEO Steve Sather. “We are thrilled to be part of this great community and look forward to continuing to expand our footprint in the market, which we will do later this month when we open our company-owned restaurant in Allen.”

The 3,000-square-foot restaurant has seating for 62 guests and features the company’s new “Vision Design,” which highlights an authentic, Mexican-inspired atmosphere and encompasses El Pollo Loco’s menu and brand identity of fire-grilled chicken entrees using fresh ingredients. The Bedford restaurant is open seven days a week from 10:30 a.m. -10 p.m. with drive thru service open until 11 p.m.

El Pollo Loco plans to celebrate its new Dallas-Fort Worth restaurant openings with a grand giveaway of 1,000 meals and a #LocoChicken scavenger hunt, which will reward winners who locate custom-made dinner plates in notable locations surrounding the new restaurants with a “Chicken for a Year” prize.

The Bedford restaurant also is scheduled to host a grand opening event for the community on Sept. 10 starting at 11 a.m. The event will include free family activities and entertainment throughout the day.

With more than 435 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah, El Pollo Loco is expanding its presence in key markets such as Houston and Dallas-Fort Worth through a combination of company and existing and new franchisee development. El Pollo Loco is traded on the Nasdaq under the symbol LOCO.

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