Pilot Flying J announced an expansion of its partnership with celebrity chef Tim Love by sponsoring the debut of his YouTube Channel, Love Bites, at the Music City Food + Wine Festival from Sept. 15 to 17 in Downtown Nashville, according to a news release.
Earlier this summer, Pilot Flying J announced a one-of-a-kind partnership with chef Tim Love, who will create new signature food items that will be available at all Pilot Flying J locations across the nation as well as items specifically for Southwest region locations, the release said.
“We’re thrilled to be extending our partnership with Tim Love outside of Pilot Flying J locations to bring Love Bites to the Music City Food + Wine Festival,” said Whitney Johnson, chief experience officer for Pilot Flying J. “From interactive cooking demos to competitions and rapid-fire interviews, Pilot Flying J is thrilled to be a part of the fun and spirit of the Music City Food + Wine Festival.”
Celebrity chefs and music artists will be asked to create their own peanut butter and jelly sandwiches in a competition — a nod to one of the signature recipes chef Tim Love will be creating for select Pilot Flying J locations later this fall — during Love Bites.
“Sponsoring Love Bites at the Music City Food + Wine Festival is a natural fit for Pilot Flying J as we continue to focus on establishing a strong culinary presence,” said Shannon Johnson, VP of food innovation at Pilot Flying J. “Offering guests innovative, fresh and quality food options is a top priority for us.”