64.3 F
Fort Worth
Wednesday, November 25, 2020
Entertainment 10 Super Bowl ads to watch: Sexy Mr. Clean; John Malkovich
Entertainment 10 Super Bowl ads to watch: Sexy Mr. Clean; John Malkovich

10 Super Bowl ads to watch: Sexy Mr. Clean; John Malkovich

Other News

Book celebrates defunct newspaper on anniversary of demise

By ANDREW WELSH-HUGGINS Associated PressCOLUMBUS, Ohio (AP) — The Vindicator in Youngstown, a 150-year-old paper that shut down last year because of financial struggles,...

D Magazine founder Wick Allison dies

D Magazine founder and longtime publisher Wick Allison died Sept. 1 after a lengthy battle with cancer, according to a story in D Magazine. Allison...

Fortress Festival team launching Fort Worth-based creative agency

The team behind Fortress Festival is launching Fortress Creative, a new full-service creative agency focused on serving brands and local businesses. The team’s current projects...

Local agencies take home national honors at AAF program

Balcom Agency wins five silver awards Balcom Agency, a Fort Worth agency founded in 1993, was awarded five ADDY awards at the national American Advertising...

NEW YORK (AP) – The Super Bowl isn’t just played on the field. Just as intense is a battle off the field to win viewers’ attentions.

Advertisers are paying $5 million for just 30 seconds to reach the more than 110 million people in the U.S. expected to tune in. Which ads will be the most talked about? Which ads will be the most remembered years from now, long after the Atlanta Falcons and the New England Patriots square off?

Here are 10 Super Bowl ads to watch during Sunday’s broadcast on Fox.

___

84 Lumber, “The Journey Begins “

First-time Super Bowl advertiser 84 Lumber seems to wade into political territory with a 90-second spot that shows a Mexican woman and her daughter traveling across Mexico on foot. The daughter collects pieces of fabric along the way. The ad appears in the first half — without the conclusion. The ending will be shown online at halftime at http://journey84.com .

___

Bud Light, “Ghost Spuds “

Bud Light is bringing back its iconic 1980s mascot, Spuds Mackenzie, sort of. The dog appears as an unsettling T-shirted ghost. The dog eggs on a Bud Light drinker to go out and join his friends rather than sit at home alone. It’s the 30th anniversary of the bull terrier’s first appearance in a Bud Light ad. The 90-second ad is running during the fourth quarter.

___

Budweiser, “Born the Hard Way “

Anheuser-Busch’s cinematic 60-second spot chronicles co-founder Adolphus Busch’s journey from Germany to St. Louis in 1857. He jumps off a burning steamboat and catches a glimpse of Budweiser’s iconic Clydesdales mascots before meeting fellow immigrant Eberhard Anheuser.

The second-quarter ad became topical since it was released online Tuesday, just days after President Donald Trump signed an executive order to temporarily ban refugees and nearly all citizens from seven Muslim-majority countries. Anheuser-Busch, which started working on the ad in May, says the ad isn’t making a political statement.

___

Honda, “Yearbooks “

To promote Honda’s CR-V vehicle, a 60-second second-quarter ad features high-school yearbook photos for nine celebrities — Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin “Magic” Johnson, Jimmy Kimmel, Stan Lee and Robert Redford. The photos come to life and encourage people to follow their dreams, a nod to Honda’s 15-year slogan “The Power of Dreams.”

The photos are actual yearbook photos, but the yearbook page surrounding them were created by the agency RPA, Honda says. Some lines were ad-libbed during filming rather than scripted. For example, Carell came up with the name “Darryl” next to him.

___

Hyundai, “Operation Better”

Hyundai enlisted director Peter Berg (“Deepwater Horizon”) to shoot and edit a 90-second ad during the game itself. It will air directly after the game. Teasers hint of footage from both at the Super Bowl and elsewhere.

___

Mercedes-Benz, “Easy Driver “

It’s been a long time since 1969’s “Easy Rider” brought the counterculture to the big screen.

To target baby boomers, Mercedes-Benz enlisted the Coen brothers to direct an update to the tune of Steppenwolf’s “Born to be Wild.” Bikers at a bar are furious that their bikes have been blocked by a car — until they realize it’s Peter Fonda driving a Mercedes-Benz AMG Roadster. The 30-second ad is scheduled for the fourth quarter.

___

Kia, “Hero’s Journey “

Melissa McCarthy humorously takes on political causes like saving whales, ice caps and trees, each time to disastrous effect. Kia’s 60-second third-quarter ad promotes the fuel efficiency of its 2017 Niro car.

___

Mr. Clean, “Cleaner of Your Dreams “

P&G takes an unusual approach to promoting the kitchen cleaner, as the animated character Mr. Clean, introduced in 1958, gets some sex appeal. In the 30-second third-quarter ad, a woman in her kitchen gets distracted watching an animated Mr. Clean in tight white pants dance around her kitchen as he cleans.

___

Snicker’s live ad

Mars’ Snickers brand is attempting a 30-second live ad during the first break in the third quarter. The ad features Adam Driver and a wild-west theme. Leading to the game, Snickers has a live stream at snickerslive.com with views and other content from the ad’s set.

Snickers says it’s doing plenty of rehearsals and turning to multiple satellite feeds to make sure the ad goes off without a hitch.

___

Squarespace, “Calling John Malkovich “

Squarespace’s 30-second ad slated for the first half shows a prickly John Malkovich calling the owner of JohnMalkovich.com to yell at him because he wants the domain.


close






Oh hi there 👋
It’s nice to meet you.

Sign up to receive awesome content in your inbox.

We don’t spam! Read our privacy policy for more info.

Latest News

Sundance Square Christmas tree brightens up Downtown Fort Worth

 The installation of the 2020 Fort Worth Christmas Tree at Sundance Square is now complete. Due to the pandemic and out of an abundance...

The rise and fall of Tab – after surviving the sweetener scares, the iconic diet soda gets canned

Tab, the Coca-Cola company’s original diet soda brand, is headed to the soda graveyard, joining retired brands such as Like, Leed and Limette. Coca-Cola has...

Cowboys special teams player Gifford suspended 2 games

FRISCO, Texas (AP) — Dallas Cowboys backup linebacker and special teams player Luke Gifford has been suspended two games without pay for violating the...

Macy’s Thanksgiving Day Parade to march on despite pandemic

NEW YORK (AP) — Jawan M. Jackson recently got to do something he’s been yearning to do for months — sing and dance again...

Classic holiday tunes get animated

The holiday stars are gone, but still animated to tune. This holiday season, musical legends Bing Crosby, Chuck Berry, Ella Fitzgerald and Frank Sinatra are returning in animated form with...