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Tuesday, March 9, 2021

Big 12 reports $365M revenue, increases for 12th year in row

IRVING, Texas (AP) — The Big 12 generated nearly $365 million in revenue for the 2017-18 academic year, marking the 12th consecutive increase for the league.

That is an average of about $36.5 million for each of the league’s 10 schools, though Commissioner Bob Bowlsby said Friday there are some variances per school. The league last year split about $348 million, or $34.8 million per school.

The league is still withholding 25 percent of Baylor’s revenue in escrow as the Big 12 continues its process to verify that the university is fully implementing 105 recommendations for reforming its Title IX process after a campus sexual assault scandal broke two years ago.

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