AUSTIN, Texas (AP) – University of Texas football fans turned to beer and alcohol to cope with a less than successful product on the field at Royal-Memorial Stadium.
Records obtained by the Austin American-Statesman show alcohol sales at six home Longhorn games this season were up more than 70 percent over last year, generating $3.1 million in revenue. Under a contract with its vendor, the school’s athletic program pockets about $1.3 million.
The big seller was beer, accounting for $2.8 million. Liquor sales topped $141,000 and wine another $128,000.
Sales last year, the first where all public concession stands at the stadium sold beer and wine, totaled $1.8 million.
- FWBP Digital Partners -
The most popular product was Miller Lite beer, more than 98,000 of them.