60.3 F
Fort Worth
Friday, November 27, 2020
Sports Salvation Army hits the jackpot on Zeke's kettle jump

Salvation Army hits the jackpot on Zeke’s kettle jump

Other News

United Family of supermarkets raises money for March of Dimes

LUBBOCK – The United Family and its customers raised $103,407 for March of Dimes, the leading nonprofit dedicated to improving the health of moms...

Lena Pope urges support of Tarrant County restaurants during DFW Restaurant Week

Lena Pope, the Tarrant County beneficiary of DFW Restaurant Week for the past 22 years, is urging local residents to support the 19 Tarrant...

Mayfest Inc. changes name to Trinity Collaborative Inc.

Mayfest Inc., the nonprofit organization responsible for producing the Mayfest festival, has announced a new name – Trinity Collaborative Inc. – to reflect the...

Origin Bank commits $700,000 to local charitable organizations, educational institutions

Origin Bank announced July 28 that it has donated $700,000 to be distributed to a variety of charitable organizations and educational institutions in its...

The NFL let Ezekiel Elliott off the hook Monday, but the Dallas Cowboys running back is sticking to his promise.

On Monday evening, No. 21 tweeted that he will, figuratively speaking, drop $21,000 into the Salvation Army kettle and encouraged contributions, adding that “your $21 feeds a family for three days.”

It’s all part of what he calls the “ZekeKettleLeap,” the touchdown celebration in which he exuberantly hopped into the organization’s kettle in a peekaboo moment that put the Salvation Army’s holiday drive squarely in the national spotlight on “Sunday Night Football.” Elliott was immediately flagged by refs for unsportsmanlike conduct and vowed after the game to match any fine the NFL, which abhors touchdown celebrations, might assess.

Quickly realizing what a bad idea that probably would be, the league officially gave Elliott a pass Monday.

By the time the NFL announced that, though, it was clear that the Salvation Army was the other big winner in Sunday night’s game. In the first 12 1/2 hours after the leap, the organization saw a 61 percent increase in donations compared with the previous Sunday-night-into-Monday-morning time period and pulled in $182,000 in online donations during that span, Lt. Col. Ron Busroe told ESPN.

“Let’s give Zeke credit for that. It is certainly fun,” Jerry Jones, the Cowboys’ owner, said Monday. “We have those kettles there [at the end zones] because we do want the visibility of reminding everybody, certainly at this time of year, how doing the most good is putting a dollar in that red kettle. To have gotten that attention in front of probably 20 million or so people [Sunday] night for the Salvation Army was just wonderful.”


Oh hi there 👋
It’s nice to meet you.

Sign up to receive awesome content in your inbox.

We don’t spam! Read our privacy policy for more info.

Latest News

Cowboys miss chance for NFC East lead with another home loss

ARLINGTON, Texas (AP) — Both starting offensive tackles were lost to injury on their first drive of the game, Ezekiel Elliott lost another fumble...

Cowboys special teams player Gifford suspended 2 games

FRISCO, Texas (AP) — Dallas Cowboys backup linebacker and special teams player Luke Gifford has been suspended two games without pay for violating the...

Cowboys cancel practice over medical issue involving staff

FRISCO, Texas (AP) — The Dallas Cowboys canceled practice Tuesday after what the club said was a non-coronavirus medical emergency involving their head strength...

Streak stop: Dalton’s 3 TDs lift Cowboys past Vikings 31-28

By DAVE CAMPBELL AP Pro Football WriterMINNEAPOLIS (AP) — The refreshed Dallas Cowboys had a steady hand back at quarterback, eager to initiate the...

Sports: lacrosse, soccer and cricket plans take shape in Fort Worth, North Texas

Fort Worth and North Texas are making moves in the sports tourism market, even as many sports are on hiatus or curtailed by the...