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Friday, December 4, 2020
Entertainment Want to get in the big game? Get those videos ready

Want to get in the big game? Get those videos ready

Other News

Book celebrates defunct newspaper on anniversary of demise

By ANDREW WELSH-HUGGINS Associated PressCOLUMBUS, Ohio (AP) — The Vindicator in Youngstown, a 150-year-old paper that shut down last year because of financial struggles,...

D Magazine founder Wick Allison dies

D Magazine founder and longtime publisher Wick Allison died Sept. 1 after a lengthy battle with cancer, according to a story in D Magazine. Allison...

Fortress Festival team launching Fort Worth-based creative agency

The team behind Fortress Festival is launching Fortress Creative, a new full-service creative agency focused on serving brands and local businesses. The team’s current projects...

Local agencies take home national honors at AAF program

Balcom Agency wins five silver awards Balcom Agency, a Fort Worth agency founded in 1993, was awarded five ADDY awards at the national American Advertising...

Want to get in the big game? Get your video recorders out and get to work. This year, H-E-B grocery is sponsoring a statewide contest encouraging Texans to hit record and submit unique videos starring their favorite H-E-B Primo Picks. Primo Picks are unique products featured each month exclusively at H-E-B stores.

The 60-second spot will air during the game in key markets throughout Texas during the local advertising break between the third and fourth quarters. After the Super Bowl 60-second spot debut, the ads will go into regular rotation and will air throughout February.

“At H-E-B, we know our customers love H-E-B Primo Picks as much as we do.” said Cory Basso, H-E-B group vice president of marketing and advertising. “That’s why we wanted to give Texans an opportunity to show us how they would uniquely feature their favorite H-E-B products in a commercial-like video.”

Customers may submit up to three videos until voting closes on March 13. Customers will have the chance to win $25,000 and the opportunity to appear in an upcoming H-E-B commercial.

The contest will extend to social media, as H-E-B is encouraging customers to vote on and share their favorite #PrimoPicksShowdown submissions through social media channels. For more information on the contest, go to www.heb.com/video.


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