Amazon gets into the podcast business

by AP News.

NEW YORK (AP) — Amazon is jumping into the podcast business.

The online shopping giant is buying Wondery, a 4-year-old producer of popular true crime podcasts such as “Dr. Death” and “Dirty John,” which was later turned into a TV series.

An explosion of new podcasts has led to a number of acquisitions as competing platforms try to grow their audiences and their ad revenue. The music streaming platform Spotify bought two podcast companies in 2019 and it’s added high-profile hosts to its roster, including Prince Harry and Meghan Markle.

- FWBP Digital Partners -

Wondery podcasts will be part of Amazon’s music streaming service, but it will still be available on other platforms as well.

“This is a pivotal moment to expand the Amazon Music offering beyond music as listener habits evolve,” Amazon said in a blog post Wednesday.

Terms of the acquisition were not released.