Irving-based Animal Supply Company announced Nov. 14 it will partner with major eCommerce platforms, including BigCommerce and Shopify, to help independent pet retailers expand beyond traditional walls and enter the online space.
These partnerships will enable ASC to continue to grow Animal Supply Connect, a digital eFulfillment and delivery solution that connects independent pet retailers with their shoppers, the company said in a news release.
The company cited studies from Nielsen that say eCommerce sales are growing 10 times faster (53%) than the total growth of the pet consumable category (5%). One in four Americans also said they are more likely to buy pet food online than in a traditional brick-and-mortar store.
Animal Supply Connect helps independent pet retailers easily create and manage an online storefront, providing them an avenue to retain current customers and win back customers who may have migrated to an online seller, the company said.
“Having an online presence is the next frontier for independent pet retailers,” said Angela Spears, SVP Digital Strategy and Marketing at ASC.
Animal Supply Company operates 21 facilities, of which 10 offer eCommerce fulfillment, and employs approximately 1,200 people. The company has 7,000 plus independent retail customers who operate more than 15,000 retail outlets distributing pet food and supplies.
– FWBP Staff