Billy Bob’s announces new ticketing partner

🕐 2 min read

Billy Bob’s Texas has announced AXS as its official ticketing partner, with the establishment moving all future sales to the AXS digital ticketing system.

Texas country star Pat Green was on hand for the announcement at “The World’s Largest Honkytonk,” as his show at the venue on Feb. 1, 2020 will be the first Billy Bob’s event sold via AXS. It will be his 37th appearance at the venue and tickets go on sale Friday, Dec. 13.

“Billy Bob’s is a treasure to me, and I’m so excited to see the future,” said Green, who was on hand for the press conference at Billy Bob’s Texas on Dec.1. “You can see it here, right now of where we are going, of how you get tickets into people’s hands without worrying about anything.”

Billy Bob’s hosts some of the biggest names in country music and the new partnership with AXS provides a mobile-first and customer-friendly platform that will streamline the ticketing experience— making ticket buying seamless, secure, and more convenient for fans, according to a news release.

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“We are excited to provide the very best in ticketing technology for our fans,” said Billy Bob’s General Manager Marty Travis. “AXS offers state-of-the-art technology solutions to ensure an easy purchase and mobile entry experience for ticket holders attending Billy Bob’s concerts. Fans have the option to purchase mobile tickets, scan upon entry with their smartphones, manage their accounts directly from their mobile devices and seamlessly transfer or exchange tickets for events they cannot attend.”

For almost 40 years, Billy Bob’s has hosted the biggest stars in country music and classic rock from Alabama to ZZ Top. Billy Bob’s has been named “Country Music Club of the Year” 12 times by the Academy of Country Music and the Country Music Association.

“There’s not much that can be improved in such a historic venue like Billy Bob’s, but we are excited to take their ticketing experience to the next level,” said Rob Sine, Chief Revenue Officer of AXS. “Optimally, the fan experience starts with an easy and seamless ticket discovery experience, allowing customers to make an educated decision on which tickets to purchase on their mobile devices.”

AXS’ cutting edge FanSight seat map will be available for Billy Bob’s shows beginning in early 2020. Unlike other enhanced seating maps, this industry-exclusive 3D digital visualization is a mobile-first product and provides a fully immersive 360-degree experience, including everything from the mechanical bull to the dance floor.

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“I’m anxious for our customers to be able to utilize FanSight, a virtual seat map that provides the ability to sample the view from a specific seat before they purchase online,” Amanda Banda, Billy Bob’s Ticket Manager said.

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