Cheetos has an offering for techie, hip SXSW 2018: Cheetos Vision.
The crunchy snack from Plano’s Frito-Lay division of PepsiCo is launching an app at SWSW that is described as “an artificial intelligence-powered camera that turns everything you see into Cheetos.”
Cheetos Vision allows users to transform everything they see into unbelievable Cheetos-inspired creations.
“The Cheetos brand is always on the cutting edge of playful fun, so it’s only natural we would leverage AI to help fans see the world through a Cheetos lens,” said Rachel Ferdinando, vice president of marketing, Frito-Lay North America. “We’re excited to launch Cheetos Vision alongside so many other disruptive technologies at SXSW.”
The Cheetos Vision launch includes ads geo-targeting attendees at SXSW 2018. For more information: www.Cheetos.com.
For a video on Cheetos Vision: www.youtube.com/watch?time_continue=31&v=dabWtif2gBs