Marketing research and analytical consulting firm Decision Analyst Inc. has launched a separate, independent company called Symmetric, the Arlington-based business said June 16.
The new company allows research agencies and companies to acquire samples from Decision Analyst’s consumer and business-to-business panels. Those panels are the American Consumer Opinion Worldwide panel, Physicians Advisory Council, Medical Advisory Board, Technology Advisory Board and the Contractor Advisory Board.
The American Consumer Opinion Worldwide panel has more than 7 million members in more than 200 countries, operated in 11 major languages.
Jason Thomas is president and Mauricia Wills is executive vice president of Symmetric.