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Digital Domain: Enilon opens new office, charts ambitious growth plan

🕐 4 min read

Enilon

1045 Foch St.

Fort Worth, TX 76107

817-632-3200

www.enilon.com

Enilon has raised the roof – in real estate and revenues.

Having generated 74 percent more revenue in 2015 than the previous year, the Fort Worth digital marketing firm has much to celebrate. And it’s doing so in a newly opened 7,000-square-foot office in the trendy West Seventh Street district.

But the agency isn’t resting on its laurels. Rather, it aims to double in size as it builds its team and courts new clients.

In February, Enilon named executive vice president of client services Claire Brunner as partner. Brunner is responsible for leading business development as well as key account strategy and planning, and overseeing the account and project management departments. She has been with Enilon for six years.

“Claire has been the rocket fuel for Enilon and our clients from day one,” said Jeff Ireland, Enilon’s co-founder and CEO. “She inspires everyone around her to aim for perfection, which has played a big role in Enilon’s growth. Her outstanding leadership in her new role as partner will continue to help us propel forward into the next decade.”

As for the company’s growth, Brunner said she is not surprised.

“The team here is outstanding and the work we’ve been doing is outstanding. It’s something that has come out of everyone.”

Since it was formed 11 years ago, the firm has ridden a technological wave. Its 15-person staff stakes its reputation on digital marketing, in which products or brands are promoted using one or more types of electronic media.

The firm embraces the Internet as well as mobile apps, podcasts, electronic billboards and other platforms to spread a client’s message. It discovers clients’ needs and meets them using multiple tools.

“For example, we help Texas Health Resources see what their patients look for online and help them develop that content,” said Brunner, whose research helps those patients find doctors who fit their specific needs.

“We start with understanding our clients’ customers and what they are doing online and marry that with goals our clients need to achieve,” Brunner said.

The process has attracted clients with specific needs. Enilon’s associates reinvent their research approach for each client, creating what’s known as 360-degree digital marketing programs.

The approach encompasses strategy, content and digital advertising as well as analytics – the science of finding patterns in data – in offering marketers an easier way to navigate the digital landscape.

Other clients include Flexjet private aviation and Texas Christian University, which sought Enilon for Web development. Texas Health looks to its Enilon relationship to maximize the services it offers it patients.

“We have everything in place online that a prospective patient needs to find a physician and book an appointment, but it goes beyond that because we know it can take a month or more to do the research needed to find a doctor,” Brunner said.

Enilon is getting noticed by its peers too. On May 5, Enilon and Flexjet won marketer of the year in the interactive media category at the DFW American Marketing Association award show. The award was given for the Flexjet.com website for its innovative use of interactive media elements such as cross-device 3D implementation, immersive video and personalized, dynamic content for consumer marketing purposes. It was also recently recognized for its work by the Dallas Fort Worth Interactive Marketing Association, which presented its Excellence in Interactive Marketing Awards in late April. Enilon took home a first-place award for “Most Innovative Use of Search” for its Texas Health Physicians Group Search campaign and two second-place awards for “Most Effective Online Brand Awareness Campaign” and “Most Innovative Online Brand Creative,” both for Enilon’s Flexjet 3D website.

Enilon is in a growing market. U.S. digital marketing spending is expected to rise from $77.1 billion this year to $103.37 billion in 2019, according to Statista.com, an online statistics resource. The numbers reflect search marketing, display advertising, social media and email marketing.

Enilon plans to mirror that growth with its own expansion plans. Having moved from a 4,400-square-foot space at 945 Foch St. to 7,000 square feet at 1045 Foch St., the agency has room to grow. Rodger Chieffalo of Chieffalo Realty brokered the office lease. VLK Architects designed the space in a building constructed in the 1940s.

“We are looking to double in size in the next three years,” Brunner said. “We will be evolving as digital evolves and expand what we can offer. The new space will allow us to accommodate that.”

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