Fort Worth agency acquires interest in global engagement firm

Fort Worth based agency Wheelhouse Marketing & PR has acquired an interest in their client, Mass Luminosity, a Dallas based initiator of global engagement and community experiences that manages large social media channels. Mass Luminosity is also the parent company of GTribe (, a social network.

With continued roll-outs from Mass Luminosity’s GTribe on advanced social media technologies, Wheelhouse Marketing & PR owners Kell and Julie Curtis along with Mass Luminosity’s founder and CEO, Angel Munoz decided that a collaboration in bringing a hybrid offering to market would be the next big step, according to a news release.

Early in the relationship, Wheelhouse PR conducted a full asset evaluation of the potential value of the GTribe social network to a prospective brand. After realizing the metric capabilities of the platform, Wheelhouse PR has been creating unique lifestyle brand opportunities within the environment of the GTribe global community. With the rapid growth of the social platform (growing by 100,000 registered accounts per month) and the quality of the users (with an average of 7.5 minutes spent on the site), the partners began to realize that a more strategic relationship could yield an amplified and quality experience for brands.

“Together, we are now able to create powerful marketing strategies, with committed internal teams: marketing minds meet technology minds, to elevate platform opportunities and better deliver quality campaigns to brand partners,” said Julie Curtis. “We couldn’t be happier in partnering with a visionary who shares our vision for better integrated relationships.”

- FWBP Digital Partners -

“We are thrilled to take our relationship with Wheelhouse to the next level,” said Angel Munoz. “We are planning to effectively combine our core competencies and provide the most powerful global experiences for brands and consumers alike.”

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