Goody Goody Liquor is partnering with the Uber of booze, Drizly, to launch a delivery service in Dallas.
Drizly is already available in Austin and starting Thursday, Drizly service will be available in Downtown Dallas, West End, Deep Ellum, Oak Lawn, Uptown, Knox/Henderson, Highland Park, University Park, Lower Greenville, Lakewood, Preston Hollow, and Lake Highlands.
Legal-age drinker can use their smartphones or visit Drizly’s website to purchase thousands of products with delivery in less than an hour. Dallas is the 15th metropolitan location for the Boston-based technology company.
“Together with Drizly, we have the opportunity to provide a new level of service to our customers by allowing them to conveniently find the same products and low prices on the app as they would in our physical stores,” said Joe Jansen, president and owner of Goody Goody. “Now crafting the perfect cocktail, enjoying a bottle of the finest wine, or popping the coolest craft beer is easier than ever – and that’s something worth celebrating.”
Goody Goody began seriously looking at using the technology early this year, said Armando Gonzalez, marketing manager for the Dallas-based liquor retailer.
“We’re starting with two of our stores on Oak Lawn and Greenville Ave.,” he said. “The strategy is to start with those two stores and then, based on demand, add others.”
Gonzalez said the Drizly app will help them determine where demand is coming from. “If someone uses the app and is outside the 5-mile radius of service, we’ll be able to tell where they are and, if enough people from that area are looking for this type of service, we can offer it there.”