70.9 F
Fort Worth
Saturday, April 10, 2021

Google to make Starbucks Wi-Fi 10 times faster

Katie Lobosco

NEW YORK (CNNMoney) — Google is teaming up with Starbucks to make Wi-Fi at its coffee shops 10 times faster.

Over the next 18 months, Google will be upgrading all 7,000 company-operated Starbucks locations in the United States. Starbucks already offers free Wi-Fi access at its coffee shops, but the company said faster Internet speeds will give it a competitive advantage over its rivals.

“Our goal is to continue to provide our customers with the best in-store experience possible, and we are excited to offer these kinds of unparalleled experiences at a broad scale,” said Adam Brotman, Starbucks’ chief digital officer, in a prepared statement.

Since 2008, AT&T has provided in-store Wi-Fi for Starbucks, but when that contract expired, Google beat out the telecom giant for the chance to build out the network of the future.

AT&T spokesman Mark Siegel noted that in AT&T’s proposal to Starbucks, the telecom giant also offered up to 10 times faster network and Wi-Fi speeds.

“The decision must have been based on criteria other than speeds,” he said.

Google has taken an interest in increasing speeds for Internet users across the country, as more robust connections translate into more searches and bigger advertising dollars.

The search giant has offered free Wi-Fi for the city of Mountain View, Calif., for several years, and it has installed super-fast fiber networks in Kansas City. More than a dozen other cities, including Austin, Texas, are on tap to receive “Google Fiber” soon.

For Starbucks located within Google Fiber cities, Internet speeds are expected to become 100 times faster than their current levels.

Get our email updates

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

Related Articles

Our Digital Sponsors

Stay Connected

7,426FansLike
1,942FollowersFollow
11,832FollowersFollow
93SubscribersSubscribe

Join Our Newsletter

Latest Articles