Jerry Jones, Goff acquire esports company to be based in Frisco


In another big move for esports, Dallas Cowboys owner Jerry Jones and investor John Goff on Nov. 6 announced the acquisition of Complexity Gaming. The two are making their entrance into the global esports industry through the acquisition of this iconic esports organization, according to a news release.

“The growth in professional gaming is incredibly significant,” Jerry Jones said in the news release. “We are proud to be stepping into this space with John Goff and an industry icon in Jason Lake. The synergies here are endless and I’m confident our resources will continue the growth of Complexity for years to come.”

Complexity is owned and operated by industry veterans Jason Lake and Jason Bass and remains one of America’s premier and original esports organizations, the news release says. Since its founding in 2003 this brand has been a mainstay of the esports space since its formation having won over 130 championships in 26 different competitive titles. No price for the transaction was released. 

“Esports are a $700 million industry growing over 40% annually for the foreseeable future with viewership numbers surpassing many major, traditional sports” said John Goff, founder, chairman of Fort Worth-based Goff Capital and Crescent Real Estate in the news release. “Acquiring an iconic organization in partnership with the owners of the most valuable sports franchise in the world made for an ideal investment partnership. The sponsorship and marketing might of the Jones family and character and tenacity of Jason Lake are second to none. We could not be more excited to be a part of such a collection of talent.”

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Complexity Gaming currently has competitive teams for four games including CS GO, Dota 2, HearthStone and Gwent. According to company representative Kyle Bautista this deal will lead to the expansion into more games that the esport world may be more familiar with. The majority of its competitive games are streamed via Twitch, but YouTube and Facebook Live are other places Complexity Gaming streams can be found.

At present the company has 9 employees and 40 additional independent contractors. Bautista says Clomplexity Gaming is undergoing a transition to bring on a “large portion” of the independent contractors as full time employees.

“Dreams do come true. I’m thrilled and honored beyond words to be working with the Jones and Goff families,” said Jason Lake, founder and CEO of Complexity, in the news release. “Everyone at Complexity is eager to re-locate to the great state of Texas and continue building our gaming legacy alongside such unparalleled partners.”

Complexity will be based at Dallas Cowboys World Headquarters, The Star in Frisco. The group will begin immediate construction of a state-of-the-art operations center and global headquarters including offices, production studios, and industry leading training facilities. According to the release, with The Star as home turf, Complexity players will have access to the premier training, athletic development, and sports medicine services of any esports athletes in the world.

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“This is just the beginning,” said Lake. “We are taking esports to another level and can’t wait to share more exciting news and details with our fans in the near future.”