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Jones family’s Blue Star group invests in Frisco fintech

🕐 3 min read

There are plenty of Cowboy fans in North Texas, but the employees at Frisco-based Payrix, an industry leader in embedded fintech, probably cheer a little bit louder.

On Oct. 1, the company announced an extension of its Series A financing – led by Blue Star Innovation Partners and Providence Strategic Growth, the growth equity affiliate of Providence Equity Partners. The capital aims to help Payrix scale and enhance its product suite and team, accelerate into global markets and continue to focus on customer experience. The company said it raised more than $50 million.

Blue Star Innovation Partners, in case you haven’t gotten the hint, is a growth equity investment fund firm led by hand-selected serial entrepreneurs who co-manage and invest alongside the Jones Family. Founded in 2016, BSIP invests in highly innovative lower-middle market businesses with $10 million to $50 million in annual revenue and the potential for global reach. By providing efficient, direct funding and a unique formula of mentorship, BSIP helps steer highly creative entrepreneurs and operators towards success.

BSIP focuses on opportunities within the fields of sports, financial services, entertainment, and technology, and operates out of the Dallas Cowboys World Headquarters at The Star in Frisco,

Payrix is the muscle behind a network of software-as-a-service (SaaS) providers who realize monetizing payments is critical for growth now and into the future. Payrix’s technology solution and in-house payments capabilities drive transformative growth for its verticalized SaaS client base, fueled by their ability to generate recurring revenue through payment facilitation at scale.

“We believe strongly in this team of technology and fintech professionals not only for their best-in-class infrastructure, but their passion and fanatical focus on their customers,” said Payrix Chairman and BSIP Founder Rob Wechsler. “There’s never been a more exciting time to fuel stickiness and monetization for SaaS companies in a way that’s never been done before.”

Additions to the leadership team include Eric Frazier as Chief Executive Officer, Randy McGraw as Chief Product Officer and Corey Wood as Chief Operating Officer. These executives bring specialized expertise in scaling digital businesses, and join Payrix’s united customer-centric vision for the lifecycle experience, adoption and growth.

Payrix is the original “crawl, walk, run” approach to payment facilitation. The company offers scalable solutions to SaaS clients as they grow, where they can leverage the full spectrum of payment facilitator features today while maintaining the optionality of becoming a full blown payment facilitator tomorrow – all while monetizing payments.

Comprehensive, in-house support for the movement of money is the reason why clients like Neon One – a CRM ecosystem for nonprofits – and Real Green Systems – a field-service software for lawn care businesses – chose to partner with Payrix.

“As our software business was scaling fast, we didn’t want to build out all the infrastructure to be a standalone payment facilitator, but we will down the road. We picked Payrix because they can be with us as our provider from beginning, all the way to the end,” said Neon One CEO, Michael Farb.

“We had the technical resources to become a payment facilitator on our own, but we wanted a fully enabled platform rather than having to build it ourselves. We are confident in our decision to partner with Payrix for our payments business,” said Kellie Kucik, Head of Payments at Real Green Systems.

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