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Culture Krispy Kreme returns to town this fall

Krispy Kreme returns to town this fall

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Krispy Kreme Doughnuts is on a growth spurt, and they are continuing their march West with a new store in Westworth Village.

I spotted the tell-tale trademark bowtie logo when they put up the drywall a few weeks back. Located at 6700 Westworth Blvd. in the Shoppes at Hawks Creek, the newest launch will be the first store in Fort Worth since the location on South Hulen closed back in 2010.

Krispy Kreme, which began in Winston-Salem, North Carolina in 1937 has vintage appeal. Fans love the voyeuristic donut shop, where you get to glimpse the automated process as your donut runs the gauntlet from fryer to flipper and on to its decadent icing bath. Children of all ages will rejoice, when it opens this fall.

The demand for fried dough and a good cup-of-Joe is seemingly endless. Krispy Kreme even launched their own signature coffee blends in 2011.

Jerry Jones’ and Troy Aikman’s Star Dunkin’ LP has its sights set on dotting the metroplex with new Dunkin’ Donuts stores as well. According to an article by Karen Robinson-Jacobs in the Dallas Morning News back in 2012, “The doughnut team — called Star Dunkin’ LP — hopes to open at least 50 Dunkin’ Donuts restaurants in Dallas-Fort Worth in the next five years.” That only gives the sporting duo a couple of years to make good on their plan. The count currently stands at 20 Dunkin’ Doughnuts locations our area.

All the while…Krispy Kreme plans to continue galloping along. Guillermo Perales is president and CEO of Dallas-based Sun Holdings LLC, which is one of the largest franchisees in the nation, with holdings mostly in Texas and Florida but they also has a toe-hold in Oklahoma and Kansas (with over 550 locations and brands like Burger King, Popeye’s, Arby’s, CiCi’s, Golden Corral, Krispy Kreme and T-Mobile under its massive umbrella).

Sun Holdings LLC is gaining ground quickly, having added over 100 stores to its portfolio in the past year alone and is behind Krispy Kreme’s invigorated push. Marketing Director, Lulu Perales (no relation to Guillermo), says “When the Westworth location opens this Fall, it will be our 12th Krispy Kreme in the D-FW area. We have one more slated to open in 2015 in Dallas on Marsh Lane.” Ms. Perales refused to get pinned down on an opening date for the Westworth Krispy Kreme, saying it all depends on the construction schedule.

Devoted Krispy Kreme customers will stand in line at a Grand Opening just like those techno-junkies who camp out in front of the Apple Store every time the company launches a new product. Some will, no doubt, be camping out in hopes of winning free doughnuts for a year. The first 100 guests who are registered in line, outside the store, and comply with the rules, will receive a punch card for free doughnuts for one year – which entitles them to one dozen Original Glazed Doughnuts each month for one year. Check out the website for the elaborate list of rules before you take your place in line.

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