Mouser continues sponsorship of Formula E (electric) racing

GEOX racecar 

Once the GEOX DRAGON cars come to rest after whizzing across racing circuits, Mansfield-based Mouser Electronics’ name will be visible all through the 2019-20 ABB FIA Formula E Championship racing season.

For the sixth year in a row, Mouser is sponsoring a racing team in Formula E, which features cars that are powered solely by electricity.

Mouser is joined in the sponsorship by electronics manufacturer TTI, Inc. and Mouser’s suppliers Molex and AVX.

“With the introduction of the Gen2 cars last season, Formula E really raised the bar on electric motorsports sustainability and performance,” Todd McAtee, Vice President of Mouser’s Americas Business Development, said in a statement. “We are very excited to team up with Molex and TTI, along with AVX, to sponsor GEOX DRAGON and to promote these innovative technologies.”

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Gen2 cars elevated electric vehicle racing technology that boasts a maximum power of 335 horsepower and speeds up to 174 miles per hour.

“Racing is all about speed and endurance, and racing sponsorships are an innovative way for Mouser to communicate its performance-driven business model and promote the newest technologies from its manufacturer partners,” according to the electronic component distributing company.

The GEOX DRAGON racing team will start it’s 2019-20 Formula E racing season with double-header races that takes place on Nov. 22 and Nov. 23 at the Diriyah E-Prix near Riyadh, Saudi Arabia.

The team has two new drivers this season, Brendon Hartley and Nico Müller. Hartley is a former Formula One and World Endurance Car champion. Muller is a former Audi Abt Schaeffler test and reserve driver.

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“The new Formula E season promises to continue the evolution of this thrilling sport,” Fred Bell, Vice President of Global Distribution for Molex, said in a statement. “Mouser and Molex have been proud supporters since the inception of Formula E, and we wish the GEOX DRAGON team a very safe and successful season.”