RadioShack opening stores inside HobbyTown with plans for more

A RadioShack sign outside of a store in New York.  CREDIT: Bloomberg News photo by Craig Warga).

There’s still some charge left in RadioShack’s battery. The 97-year-old Fort Worth-based electronics retailer has announced a partnership with HobbyTown to bring RadioShack branded electronics to over 60 HobbyTown franchise store locations nationwide. Over time this new RadioShack Express “store-within-a-store” concept will be rolled out to HobbyTown in over 100 of their locally owned stores, according to a RadioShack news release.

“We are excited about the HobbyTown partnership, as it will allow us to re-engage and directly serve our core hobby and DIY communities,” said Steve Moroneso, CEO of General Wireless Operations Inc., RadioShack’s owner.

General Wireless bought RadioShack’s assets, including rights to the brand, after the retailer filed for bankruptcy protection in 2015, then filed a second bankruptcy in 2017.

Established in 1985, HobbyTown has one of the largest footprints of hobby and toy retail stores in the U.S., with a growing emphasis on specialty toys and STEM products. The HobbyTown partnership will bring RadioShack to more suburban markets. “This will expand the RadioShack footprint quickly and enhance the product selection and services offered at HobbyTown locations,” said HobbyTown President Bob Wilke.

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Lincoln, Nebraska-based HobbyTown has 147 locations, including several in North Texas.

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