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Saturday, February 27, 2021

RadioShack set to launch new brand, marketing plan

RadioShack today announced a new brand positioning and marketing plan that will debut in February centered around “Do It Together (DIT)” and “It Can Be Done, When We Do It Together.” The new DIT creative capitalizes on RadioShack’s associates and how they can help brings consumers’ idea to life. The marketing plan includes TV, radio, print, digital, social and in-store materials, with a focus on a how-to perspective. This RadioShack creative is the first to debut from new advertising and media partner, Austin-based GSD&M.

“RadioShack is realigning our brand around our core purpose, which goes beyond our great product assortment and price match guarantee. RadioShack helps consumers find the products they need to connect and power their lives. More importantly, RadioShack can help create technology-based solutions that make anything possible,” said Joe Magnacca, chief executive officer of RadioShack. “This new approach gives us an internal rallying cry to motivate our team of almost 30,000 associates to go the extra mile for our customers as we continue to make progress with our turnaround plan.”  

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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