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Business RadioShack to partner on military-focused phone plan

RadioShack to partner on military-focused phone plan

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Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

Defense Mobile Corp. phone

RadioShack Corp. is partnering with Defense Mobile Corp., a company built by veterans and supported a veteran-staffed member service organization, to be the exclusive retailer for the company. Fort Worth-based RadioShack will begin offering Defense Mobile’s branch branded mobile services to the 51.6 million members of the U.S. military community next month.

Built by veterans and supported by a 100 percent veteran-staffed Member Service organization, Defense Mobile is launching nationwide 4G LTE mobile services and applications designed to benefit, honor and reward active U.S. military and veterans for their commitment and service. Westboro, Conn.-based Defense Mobile brands, including ARMYmobile, NAVYmobile, AIRFORCEmobile, MARINESmobile and COASTGUARDmobile, will be offered initially in 2,500 RadioShack stores, and all company locations by 2015. Defense Mobile has established partnerships with many of the nation’s network operators and has partnered with the largest device manufacturers. The company will offer financing options on the most popular smartphones to eligible customers at RadioShack stores.

“We have long offered a 10 percent discount to military families and launching Defense Mobile is one more way we can provide custom offerings to these loyal consumers,” said Paul Rutenis, chief merchandising officer at RadioShack.  

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