Dallas Cowboys to use SeatGeek Enterprise to sell all tickets
SeatGeek announced Tuesday, April 4, partnership with the Dallas Cowboys Football Club that will make SeatGeek the primary ticketing platform for the team, AT&T Stadium and Ford Center.
The Cowboys are the second NFL team to announce a primary ticketing partnership with New York-based SeatGeek, joining the New Orleans Saints, a news release said.
The SeatGeek ticketing platform allows fans to purchase tickets in just two taps, transfer them to a friend, and use their device to scan into the venue. Through the partnership, the Cowboys will work closely with SeatGeek to constantly improve the fan experience.
“The Dallas Cowboys organization is always on the cutting edge, and it was critical that we select a ticketing platform that has the best technology on earth to power an incredible fan experience. SeatGeek provides that and more,” Jerry Jones, Dallas Cowboys owner, president and general manager, said in the release. “We’re excited to truly partner with SeatGeek to shape the future of the industry together.”
As of April 3, SeatGeek will ticket all events at AT&T Stadium, as well as events at The Star’s Ford Center. According to the Cowboys, the partnership is part of their continued effort to have AT&T Stadium be recognized as one of the most technologically advanced venues in the sports and entertainment world.
The Cowboys join an expanding list of professional sports teams in the U.S. partnering with SeatGeek Enterprise, including the aforementioned Saints, the New Orleans Pelicans, and five Major League Soccer clubs.
“The technology that SeatGeek had developed – from its rules-based engine to its fan-facing features – is unlike anything I have seen before,” Doug Dawson, Dallas Cowboys vice president of Ticket Service and Sales, said in the release. “We’re thrilled to work alongside SeatGeek for years to come.”
Thanks to the NFL’s new open ticketing ecosystem, the Cowboys will be able to use SeatGeek’s technology to integrate with other official league ticketing partners. Additionally, other events at AT&T Stadium and Ford Center will be able to use SeatGeek Enterprise’s open distribution to sell tickets directly to fans, and SeatGeek recently partnered with Facebook to allow SeatGeek Enterprise clients to sell their tickets directly through the social platform.
“The Dallas Cowboys are the pinnacle of professional sports, and we are thrilled to work with their innovative team to give one of the best fanbases in all of sports a better experience,” SeatGeek co-founder Russ D’Souza said in the release. “We are excited to take a massive step forward in transforming the live events industry with this partnership.”