Fort Worth-based Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, has been recognized by the Local Search Association as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its Geo-Fencing product suite, a news release announced.
The award was bestowed May 1 at the fifth-annual LSA18 Conference in Chicago and honors Simpli.fi’s proprietary Geo-Fencing targeting and attribution technology.
“Our Geo-Fencing suite of products delivers results for marketers who need to drive performance with precision at the local level, and Geo-Conversion Lift allows them to measure results more effectively than ever before” said Frost Prioleau, Simpli.fi’s Chief Executive Officer. “We’re thrilled to be recognized by the Local Search Association for our leadership in leveraging location data on behalf of marketers truly seeking to connect the dots between online targeting and offline results.”
The company’s Geo-Fencing tech enables advertisers to target users based on physical locations they are at or have been to, in addition to driving and measuring foot traffic to physical locations, “last mile” conversions at physical locations, lift in foot traffic driven from online campaigns, and more.
The LSA Ad-to-Action Awards evaluates entries based on level of innovation, ability to influence and impact consumer actions, ROI potential, ease of implementation and several other criteria. Judging is then performed industry experts from companies such as Twitter, Yelp, Foursquare, MailChimp, Digiday, Microsoft, Toyota, Facebook and others.
For more information, visit www.simpli.fi.