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Sunday, April 11, 2021

Ye-haul! Billy Bob’s announces partnership with Lyft

Billy Bob’s Texas, the world’s largest honky-tonk, may celebrate the state’s past along with country music, but that’s not to say it doesn’t embrace new technology.

Billy Bob’s has just announced a partnership with Lyft, making the rideshare company the official rideshare and transportation partner for the venue.

The partnership will help expand transportation options and provide a safe, reliable ride home so concert goers can enjoy the full Billy Bob’s experience, according to a news release.

As an official partner of Billy Bob’s Texas, Lyft users will have access to discounted rides to and from the venue, ride credit, ticket giveaways on social media and other amenities. Lyft users will have access to an exclusive pick up area for passengers to wait for their ride so drivers can easily locate them, as well as wayfinding signage in the venue to help guests find the pick up area and their ride.

“We are thrilled to partner with such a highly respected venue in the Dallas-Fort Worth community,” said Yohan Bobcombe, market manager for Lyft Dallas-Fort Worth. “Lyft already plays a big part in a night at Billy Bob’s by getting riders there responsibly and on time. This partnership takes the Billy Bob’s experience to a whole different level. Now, Billy Bob’s guests will have access to new perks, designated pickup and drop-off spots and exclusive promotions — creating the best event experience for all attendees.”

“Billy Bob’s is excited to ‘lasso’ Lyft as our ‘pardner.’ The Lyft mural at their drop off location enhances the western spirit of the area and has already been a great focal point in the Stockyards Historic district,” said Pam Minick, vice president of marketing for Billy Bob’s. “Our goal is for our visitors to make great memories at Billy Bob’s and having safe, dependable, reliable transportation with Lyft makes that possible.”

Lyft is celebrating the partnership with the creation of new mural outside of the Billy Bob’s venue by local muralist Mari Pohlman. The mural features a variety of images that capture the spirit of Billy Bob’s and the Fort Worth Stockyards, and can be found along Stockyards Blvd. at the new Lyft pick up area.

“I was so honored to work on a mural that captures the heart and soul of the Fort Worth Stockyards,” said muralist Mari Pohlman. “I had a lot of fun coming up with a concept to commemorate the seamless partnership between Lyft and Billy Bob’s Texas.”

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